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Paul dives into the evolving world of marketing with Rebecca Bertoldi, a seasoned Growth Marketing Leader. They explore how AI can be a powerful tool for creating engaging content and marketing strategies, while also addressing concerns about its impact on job longevity. Rebecca shares insights on optimizing social media presence, especially on Facebook, and emphasizes the importance of showing customers the benefits of working with your business through effective storytelling and visual content.

They discuss the psychology behind why certain posts perform better than others and provide practical tips for making content that stops people from scrolling. Rebecca highlights the need for businesses to connect with their audience on a personal level, offering advice on how to create compelling marketing plans that don't just gather dust.

Website:

Www.RebeccaBertoldi.com

Algorithms training:

https://www.mylocalmarketingshop.com/algorithms

https://mylocalmarketingshop.com/ultimate-holiday-retail

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