2019 Mountain Bike Hall of Fame inductee and World Champion cross country and gravel racer Rebecca Rusch turned 50 last year. The four-time Leadville 100 MTB champ, six-time Dirty Kanza winner, public lands advocate, motivational speaker and fire fighter has every reason to down shift. Yet in September, she launched Rusch Ventures (rebeccarusch.com) to integrate her existing and new programs, including Rebecca’s Private Idaho, Rusch Academy, MTB Lao adventure trips, and the Be Good Foundation, funds from which go toward removal of unexploded ordnance in Lao and the preservation of public lands. When the Queen of Pain turned 50, she reflected on all she’d done in her first four decades, then got to work defining what’s in store for “Rebecca Version 5.0.” Sponsored by Venus de Miles venusdemiles.com