Welcome back to the show! Today we’re talking about the cost of your brand experience AKA the cost of using the right or best tools. OMG, I’m sorry if I get a little ranty today but I hate when I see this. And it happens often: people in FB groups complain that something is too expensive. So they make a clunky workaround.  Or they string together a bunch of B-list software.  What ends up happening is a client experience that matches: it's a strung-together B-list client experience.  If you're selling a high-ticket offer, like in the thousands, you're going to find you're not getting repeat business. Elite clients want an elite brand experience.  If you paid the money to stay at the top-level suite at The Hilton...wouldn't you be pretty disenchanted to be led to some budget courtyard-view motel room? FUCK YEAH YOU WOULD.  Here's the other thing that's happening: you're freaking out because you're not making money. You're either not optimizing these softwares to their full potential or you're not strategic enough in getting an ROI on this stuff.  There's definitely a strategy to making this work, listen to the episode to hear what it is >> Helpful links: ~ thepunkproject.org/resources

In today's episode, we're talking about how to evaluate an optin, and how to know when it's time to retire, revamp, or scale something like this....PLUS a behind-the-scenes look at my OWN optin."So, my opt-in a workbook and 10-day email drip training called the Moneyballers Funnel Formula (which is a guide that walks service-based entrepreneurs into learning the 8-steps it takes to create a dead simple, but super powerful funnel using the same principles the BIG guys are using, but formatted in a way that's made for service-based biz).This opt-in has grown my list by over 200% and brought in leads that lead to closing 5 figures clients in less than 2 months.This one opt-in has been AMAZING for my business. And now....I'm retiring it. Or rather, I'm revamping and scaling it. Here's why:1 - this was a phase 1 idea to test the concept2 - I need a better way to monetize this and streamline the funnel3 - I've learned more about my buyer persona since first launching it, so my new funnel will be more tweaked to that personaTune into the rest of the episode to hear about how to audit and apply each of these three points to your own opt-ins!Helpful links: * thepunkproject.org/resources*GOING AWAY SOON* --> Moneyballer Funnel Formula 1.0, grab it while you can! thepunkproject.org/moneyballer

I actually hate the word “marketing” - for most people, it’s a scary fuckin’ word. It represents overwhelm, stagnation, zero traction, and just something that gives them a bunch of to-dos. It’s also why I hate the word “funnel” - the connotations of the word just don’t match how useful (and simple) these guys are. So we’re gonna break it down and use some alternative language today, okay?  Funnels are what makes your process for selling and promotion repeatable and SUSTAINABLE. Here’s why (and here’s our alternative language for today) - a funnel is essentially your service pathway. It’s the pathway or steps that someone would take from discovery to booking with you. One more time: a funnel is a service pathway - simply the steps that someone would take from discovery to booking with you. That’s it. It really is that simple. So, most people have a completely manual process for this.  They are visible (which requires manual input) on social media or on stage, some avenue. And they are directly engaging with their audience, they do manual outreach and follow up and then follow up forever until you die. Just kidding, but there is a lot of follow up, a lot of chasing prospects down until they ghost or straight up say no, with a tiny percentage of people saying yes.  If that’s you, listen up: THERE’S AN EASIER WAY. Listen to the episode to learn how >> LINKS: https://www.thepunkproject.org/resources

When we think about your business as a whole, I like to picture this really tactical, gorgeous piece of machinery. Like, so tricked out batmobile (yes, hello, I’m a boy mom and all 3 of my boys are obsessed with batman). Let’s assume that this is AWD so all the wheels work together to move the business forward. The front half of the car is front end business: so One wheel is Leads + Prospecting; the other wheel is Client Deliverables. You’ll notice these two departments both have to do with clients and really brand awareness - it’s about your own brand experience. Now, the back half of the car is your business backend - one wheel is Operations, the other wheel is Finance. You need all these wheels for the business to move forward. Today’s episode is focusing on the first half of the car - the front end, driving those wheels towards a BRAND EXPERIENCE. Now the Client Deliverables wheel is just your craft. It’s the actual thing you do and how you serve your clients and make a difference in their business and lives. What we’re talking about more specifically, is the Leads wheel.Dive into the episode to listen and learn more!Important Links: Marketing Machine Flow Chart: https://prezi.com/lxouec4e524j/marketing-machine/?utm_campaign=share&utm_medium=copyResources: https://www.thepunkproject.org/resources