A rebel wih a cause, CEO of SEAT, Wayne Griffiths is on a mission to reboot the EV auto market, by taking ‘boring’ out of the equation with cool CUPRA models that will reach over 500,000 units a year.

Part of 250B EUR Mothership Volkswagen, the Barcelona based EV brand was launched in 2018 to make sporty performance cars—but they are also committing billions of dollars electrifying the car market in Spain, other parts of Europe and beyond.