Why is it that, when you work for someone else, you can juggle workloads, hit deadlines, be organised, and achieve ridiculous targets? Yet, when it comes to finding the motivation to succeed in your own business, especially if it's a B2C (business to consumer) product or service, it can be tough. You procrastinate, delay, question whether it's possible, question whether you're doing it 'right,' whether you're too old, etc. In this podcast, Shirley shares a simple way to use the power of your imagination to build that motivation, so you can succeed.