Words shape worlds—and Season 2 of Rebrand Revolution is here to prove it! Host Sidonie Henbest returns with a bold call to arms, challenging listeners to join a revolution that starts with our everyday language.

In this electrifying season opener, Sidonie introduces the radical notion that the words we choose aren't just semantic preferences—they're powerful tools of personal liberation. While last season tackled limiting buzzwords, Season 2 goes deeper, arming you with practical alternatives to transform your reality one sentence at a time.

Explore why language is the perfect revolutionary tool (it's immediate, democratic and accessible to everyone) and understand the very real costs of speaking in ways that diminish our power. Learn three guerrilla tactics for reclaiming your linguistic sovereignty:

1. Claim your actions: Replace "I have to" with "I choose to"
2. Eliminate permission-seeking language: Ditch diminishing words like "just" and "kind of"
3. Shift from problem framing to solution framing: Transform "I don't know how" into "I'm figuring it out"

This isn't about feeling better (though that's a welcome side effect)—it's about dismantling systems that profit from our perceived powerlessness. As Sidonie reminds us, "The powers that be don't need you to believe you're powerless, they just need you to use words that keep telling everyone else that you are."

Throughout Season 2, Sidonie will bring in diverse voices to explore language as a revolutionary act from linguistic, behavioral, historical, and practical perspectives. The revolution begins now, with the next words out of your mouth. Choose them wisely. Choose them bravely.

Join the movement by sharing your own language revelations using #RebrandRevolution or email the show at rebrandrevolution.com.au.

"In a world that profits from our sense of powerlessness, reclaiming our agency through language is itself a revolutionary act."

For shownotes and further information visit www.rebrandrevolution.com.au
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To learn more about coaching or workshop opportunities with Sidonie, visit her website

This podcast is for information and entertainment only. If you are experiencing mental or emotional distress, please seek professional support in your local area or contact your relevant national hotlines.

Welcome to the Rebrand Revolution. In the final episode of season 1, Sidonie revisits some of her personal rebrand-revoluton-revelations and the big takeaways that presented themselves across a debut season that investigated everything from the Inner Critic, to Potential, Authenticity to Self-Care, and wraps it all up in a bow.
Expect some home truths and some big questions to ponder.

For shownotes and further information visit www.rebrandrevolution.com.au
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To learn more about coaching or workshop opportunities with Sidonie, visit her website

This podcast is for information and entertainment only. If you are experiencing mental or emotional distress, please seek professional support in your local area or contact your relevant national hotlines.

Welcome to the Rebrand Revolution. In a world where it is increasingly hard to pick the real from the fake, it seems only natural that we've all become obsessed with Authenticity. In this episode, Sidonie asks what is helpful and harmful about the idea of authenticity and being your authentic self, and reminds us that even the ancient Greeks knew that virtues are only good when in balance with the world around them.

For shownotes and further information visit www.rebrandrevolution.com.au
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To learn more about coaching or workshop opportunities with Sidonie, visit her website

This podcast is for information and entertainment only. If you are experiencing mental or emotional distress, please seek professional support in your local area or contact your relevant national hotlines.

Welcome to the Rebrand Revolution. In this episode Sidonie examines our reflexive relationship with the word Trigger or Triggered and asks why a word that the dictionary says is equally about inspiration and impetus has such a nightmarish reputation. Sidonie argues that being triggered is not inherently negative but can be a visceral reminder of our lived experiences and invites us to consider - what if being triggered is just activating your internal satnav?

For shownotes and further information visit www.rebrandrevolution.com.au
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To learn more about coaching or workshop opportunities with Sidonie, visit her website

This podcast is for information and entertainment only. If you are experiencing mental or emotional distress, please seek professional support in your local area or contact your relevant national hotlines.

Welcome to the Rebrand Revolution. It gets us hot under the collar but should we give it the keys to the car and let it drive us over the edge? Sidonie Henbest explores the concept of passion, examining it as purpose, a compass for decision-making, and a personality trait. She asks why passion has taken centre stage in our modern lives, and notes that while passion can inspire and motivate, Henbest argues it is unstable and erratic, making it an unreliable guide for life decisions. She advocates for values as a more stable compass and suggests that passion should be enjoyed for its aliveness and inspiration rather than as a life directive. 

For shownotes and further information visit www.rebrandrevolution.com.au
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To learn more about coaching or workshop opportunities with Sidonie, visit her website

This podcast is for information and entertainment only. If you are experiencing mental or emotional distress, please seek professional support in your local area or contact your relevant national hotlines.

Welcome to the Rebrand Revolution. In this week's episode Sidonie unpacks one of the original gangstas of the pop-culture lexicon - Imposter Syndrome.
She traces the history of Imposter Syndrome from humble origins in academia in the late 1970s through to its mega fame today, and asks who actually benefits from its existence. Sidonie proposes that sometimes we feel like an imposter because we are actually an outsider or in a hostile environment, and encourages us to change the conversation - away from the crippling self-limitation of Imposter Syndrome and towards the financial, political, and cultural mechanisms that actually perpetuate inequality.

For shownotes and further information visit www.rebrandrevolution.com.au
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To learn more about coaching or workshop opportunities with Sidonie, visit her website

This podcast is for information and entertainment only. If you are experiencing mental or emotional distress, please seek professional support in your local area or contact your relevant national hotlines.

Welcome to the Rebrand Revolution. From humble beginnings in healthcare, to an act of revolution in the civil right's era, to an $11 billion dollar industry. Self-Care has been on one hell of a journey since it first appeared in use in the early 20th Century. In this episode Sidonie Henbest explores the roots of self-care and the emergence of its evil twin the self-care industry, tracing its part in our past, present, and future. Ultimately reminding us that we can only be of benefit to others if we first take care of the self.

For shownotes and further information visit www.rebrandrevolution.com.au
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This podcast is for information and entertainment only. If you are experiencing mental or emotional distress, please seek professional support in your local area or contact your relevant national hotlines.

Welcome to the Rebrand Revolution. In this episode Sidonie explores the multifaceted nature of community, acknowledging its positive aspects such as safety, belonging, and connection, while also addressing the complexities and challenges that arise within communal dynamics. She emphasises the importance of understanding both the good and the bad sides of community, including the pressures of conformity and the dangers of otherness, ultimately highlighting the need for a balance between individual identity and group belonging.

For shownotes and further information visit www.rebrandrevolution.com.au
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To learn more about coaching or workshop opportunities with Sidonie, visit her website

This podcast is for information and entertainment only. If you are experiencing mental or emotional distress, please seek professional support in your local area or contact your relevant national hotlines.

Welcome to the Rebrand Revolution. In this episode Sidonie unpacks one of the words that simultaneously thrills and fills us with dread. "Potential" - a favourite of parents, bosses, authority figures and the self-development crowd, she discovers why the word messes with our heads so much and what a take-back might allow us to find in ourselves.

For shownotes and further information visit www.rebrandrevolution.com.au
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To learn more about coaching or workshop opportunities with Sidonie, visit her website

This podcast is for information and entertainment only. If you are experiencing mental or emotional distress, please seek professional support in your local area or contact your relevant national hotlines.

Welcome to the Rebrand Revolution. In this episode Sidonie tackles the Inner Critic. Whether yours looks like a gremlin or one of the Real Housewives, chances are, it's trying to ruin a few good things for you. Sidonie talks about where the idea of the Inner Critic comes from and then walks us through the good, the bad, and the ugly of the term. She proposes a rebrand that involves a bit of a mental restructure and asks what would happen if we retired our Inner Critic and replaced them with an Inner Council. 

For shownotes and further information visit www.rebrandrevolution.com.au
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To learn more about coaching or workshop opportunities with Sidonie, visit her website

This podcast is for information and entertainment only. If you are experiencing mental or emotional distress, please seek professional support in your local area or contact your relevant national hotlines.