Summary:

Last week was our capstone episode where Barb and I wrapped up her branding project on the podcast. This week, which was two weeks after I gave her all the branding files, we had a chance to sit down and discuss how implementing the brand has been going, such as in her website and Canva. Barb shares openly with things that she found helpful and things that she had to work through. We discuss the feeling of credibility and authority that comes with a new brand. The episode concludes with answering 3 questions on the rebranding process, including duration of a rebrand, the nervousness in sharing the rebrand journey, and the decision to hire out for branding. And Barb shares her thoughts on when you should outsource this.

Topics:

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Learn more about ⁠working together

We are wrapping up Barb’s rebranding journey with our final official episode of this series where Barb and I revise her Marketing Collateral and I also present all her final brand files and share how best to use them. In the first part of the episode we review the Marketing Collateral I sent over which was Instagram graphics and Barb’s opt-in design. In the second part of the episode I walk Barb through all her brand files and how to use her Brand Style guide, files, etc. I really hope you’ve enjoyed this comprehensive, behind the scenes look at how I work with my clients in their visual brand design and stay tuned for next week’s episode where we do a debrief and candid Q&A. Let’s go to the show!

Topics:

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Learn about working together

What happens when your designer sends you a logo you’re not in love with? How do you keep feedback constructive to move forward? Well, you’re going to hear all of it as we are in week 3 of Barb’s branding journey. This week I present the logo suite concept to Barb and we discuss finalizing it and what it needs to get to the finish line. We also discuss how we finished the color palette and what’s next after the logo suite and looking beyond to the marketing collateral. I hope you’re loving this series!

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In this week of the project, we’re discussing the Inspiration Board and Color Palette presentation. In the first part of the episode it’s a Loom video of what I sent to Barb explaining my design decisions for why I chose different elements for the Inspiration Board and Color Palette. And the second half of the episode I'm chatting with Barb and we're discussing Barb’s initial thoughts, reactions, revisions, and next steps. I hope you’re loving this series!

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I am SO thrilled to be documenting my client's rebranding journey here on the podcast! Barb Davids is an SEO strategist and owner of Compass Digital Strategies and is ready to create a whole new look and feel for her business so she can stand out in her industry and attract more aligned clients. In this first episode, we record the Kick-Off call which is a deep dive into brand strategy for Barb, the goals for her rebrand, her core values, target clients, and the style and vibe of the visual brand and more. We also discuss the logo, brand collateral, and next steps. I am so excited to share this truly behind the scenes peek at the rebranding process and hope you walk away with a better understanding of how this can be so impactful for your own business. 

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In this episode, I interview my friend and fellow brand strategist Asia Dore about the importance of brand strategy and how to build an effective brand in a no-BS, easy-to-digest way. We go all over discussing the five steps to building a brand, including knowing what you do, how you do it differently, who you do it for, and why it matters. We also explore the mistake of copying corporate branding and the need to embrace your unique brand especially as a solopreneur. We talk about how to make changes and pivots in your brand without committing to a full rebrand and why it’s important to do that regularly. And we also talk about how Instagram is like an ex you can’t quit and how the social media landscape has changed. Including corporate changes to emulate other social media giants but also how it’s done a disservice to the people who helped grow the platform in the first place. This is a lively discussion that I know you’ll get so much value from! 

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I’m SO excited to reveal my updated website with you! I share the changes I made to my website design, including tightening up my messaging, updating my photos, and showcasing my work throughout the site. I also talk about the importance of a clear client journey and how to add credibility and expertise to your brand. I think there are so many things to keep in mind when you’re doing a website refresh including knowing the extras you need for a website refresh such as photos, copywriting and having a marketing plan. I hope you find this episode helpful if you’re wanting to refresh your own website!

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Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠

In this episode, I’m sharing practical tips for how to make big goals, like a rebranding project, ACTUALLY happen. I think it’s easy to have that new year energy and make really big goals, but when that shine wears off, how do you stay motivated and dedicated to take your goals over the finish line? I’m sharing a process using Google sheets has been game-changing for me in my business and I’m so excited to share it with you. I talk about why it’s so important to stay connected to your big vision on the regular while also making space for that granular view of hourly and daily tasks. I hope this episode helps you so you can make your biggest goals happen this year and gives motivation and encouragement that you absolutely can do whatever you set your mind to.

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Today I’m sharing a 7 step checklist for hiring (the right fit) designer for your project. I believe it’s so important to find a designer you connect with, not only style wise, but values wise. I share my best tips for finding someone, why I believe you should get on multiple discovery calls with multiple designers, and why making a decision at the end of all this research is essential.  Remember hiring the right support can be either a weight lifted off your shoulders or it can be a headache you wish you never signed up for, and I want you to avoid the latter! I hope you find so much value in this episode. 

Takeaways

• Why it’s best to start the process of finding a designer sooner rather than later

• I share 7 tips for finding the best fit designer for you and #7 might come as a surprise

• In order to make the design process super smooth and enjoyable find a designer who you connect with both their style AND vibe 

• Why I encourage anyone searching for a designer to conduct multiple discovery calls with multiple designers

• How making a decision one way or the other will free up mental space and allow you more capacity for other things in your business

Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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To follow the trends? Or to not follow the trends? I honestly think you should follow trends in some situations but not others. In today’s episode we’re breaking when to follow trends, three trends I recommend to avoid to solidify and grow your brand, and three trends to adopt for a more powerful online presence. We discuss reasons for why we should avoid certain trends but adopt other ones and it all comes down to making sure that the trend or action is aligned with your business vision, energy, and personality. I share an example of a trend I bucked when I started my business (hint: my business name) and am sharing my honest take for when trends will serve you or when they’re best left behind. In my designs for my clients I try to avoid trends when possible and keep brands modern yet timeless so you can enjoy your brand identity for years to come - not just when a trend is hot at the moment.