Two designers, a marketer, and a web developer sit in a room and they talk about... rebrands. Niche! There's been some huge brands jazzing up their visual identities recently, or just completely overhauling their style and direction (looking at you, Dolmio), so get your wellies on as we're deep diving into the sea of rebranding. We're chatting about Dolmio's decision to get rid of their Italian puppets, Pets at Home's wonderful wordplay, Norwich Castle's unique challenge of capturing a new audience while holding onto their thousand-year heritage, and Stella's decision to align themselves with streetwear.

It's also Archie's last episode! He's going back to uni to complete his final year and leaves some big Yoots! shoes to fill on the pod. Bye Rory!