Got a job you're eyeing up but not sure if you're qualified? Here's why you should send that application TODAY 🏃🏼‍♂️💨

Marketing Officer Robyn Pedley joins us this week to kick off How I Got My Job, our new series documenting how industry professionals in the creative industry secured their first jobs!

Find out how to land your first marketing position without a degree and the value of studying while you're working (your employer might even pay for your qualification!). Robyn also shares what the future of marketing looks like... hint, it's inspired by the very pink global Barbie takeover.

Want to start in marketing? Listen to this episode first.

Connect with Robyn:

LinkedIn

Instagram

David Kamara joins us this week to chat about lighting stuntmen on fire to spark conversations around racism in the UK, his journey from filmmaking to owning the production company House Of Fire Studios, and how to boost your creativity as soon as you wake up (it's not coffee or Twitter/X?!). We're also covering AI and what's in store for us human creatives in this new ChatGPT/MidJourney/Dall-E era.

Interested in production? Feeling the pressure of creative block? Not sure if the robots will take our jobs? This episode's for you!

Connect with David:

David's LinkedIn

House Of Fire Studios

The Sowing Grounds

Connect with Yoots:

Yoots! Instagram

Yoots! LinkedIn

Join the Yoots! conversation

This Wednesday we're joined by creative marketer Phoebe Christoforou, currently working at a record label in London!

Starting from one of the most niche degrees we've ever heard of and then leaving in her first year, Phoebe began her marketing career in 2017 by writing a music blog and then landing an apprenticeship at a record label.

If you're worried about starting your career without experience, this is one for you. Phoebe shares what to expect in your first years in industry and why you shouldn't be afraid of jumping in at the deep end (say yes to joining client presentations! Say yes to networking events! Say absolutely yes to sending a follow up email to that agency you want to work for!).

Join the conversation on Instagram and Reddit!

Two designers, a marketer, and a web developer sit in a room and they talk about... rebrands. Niche! There's been some huge brands jazzing up their visual identities recently, or just completely overhauling their style and direction (looking at you, Dolmio), so get your wellies on as we're deep diving into the sea of rebranding. We're chatting about Dolmio's decision to get rid of their Italian puppets, Pets at Home's wonderful wordplay, Norwich Castle's unique challenge of capturing a new audience while holding onto their thousand-year heritage, and Stella's decision to align themselves with streetwear.

It's also Archie's last episode! He's going back to uni to complete his final year and leaves some big Yoots! shoes to fill on the pod. Bye Rory!

We're joined this week by creative entrepreneur and co-founder of Ilana, Samuel Ade! Ilana is an online marketplace and mentorship platform for Black fashion designers—through Ilana, designers gain access to a thriving marketplace to sell their products (with a focus on high quality!) while benefiting from a comprehensive mentorship scheme offering networking opportunities and guidance from industry professionals.

Having started from scratch without any GCSEs, Samuel has not only carved a place for himself at renowned institutions like the London College of Communication and Central Saint Martins but he also embarked on a mission to lead as a creative entrepreneur through strategic networking and a love for building communities. If you're nervous about networking, this is the episode for you!

We're also covering the barriers fashion designers face when starting out and the fashion industry's shift to a (hopefully) more sustainable and considered future.

Get ready for an episode overflowing with inspo, empowerment, and the power of building your creative network.

Find out more about Samuel and Ilana:

Ilana's website

Samuel's LinkedIn and Instagram

Stay up to date with Yoots!

Yoots! LinkedIn

Yoots! Instagram

Yoots! Reddit

Play the hits! Listen to the most recent episode with 2D animation designer Esteban Gonzáles here

Esteban Gonzáles is a remarkable freelance 2D and motion designer—and he’s here to tell you why beating down the door for opportunities is everything (send that email you’ve been putting off. DO IT NOW!). 

8 years ago, Esteban found himself with a unique challenge: his home country, Uruguay, only has one university graphic design course. Esteban skipped this expensive and competitive step to instead self-teach and focus on building valuable networks. Now a sought-after freelancer with extensive experience as a senior motion designer, Esteban shares his tips on how to build a successful career without a university background. 

Packed full of golden nuggets (including why 5 minute phone calls are the flare you need for an agency to spot you in the dark sea that is creative job applications), this episode is your cheat sheet to a commercial mindset that agencies and clients love.  

There's also a bit in here for all you NFT-lovers as Esteban shares his knowledge designing for the blockchain.

Check out Esteban's work below!

Esteban's LinkedIn

Esteban's portfolio

Not sure about branding or the commercial design industry? Listen to this episode with remarkable designer and climate change leader Rita Buiça as she sheds light on the possibilities a creative career holds and banishes the myth that branding = logo design. 

Rita's expertise combines design, finance, and environmental advocacy, making her an invaluable voice in the field. In this candid conversation, we explore Rita's career journey as a designer and highlight the significance of taking chances and pursuing the jobs you truly desire. Spoiler: shoot your shot with the companies you love and maybe, just maybe, they’ll have a spot for you! 

This episode was a journey of understanding the multifaceted world of commercial design and its potential to create a positive impact—get inspired by Rita's unwavering dedication to sustainability and discover how her unique perspective can shape a more environmentally conscious future! 🌏

Multi-talented freelance creative, illustrator, and maker Jaydon Rowbottom joins us to spill the beans on invaluable lessons he's gathered throughout his creative journey, including why mistakes are completely normal (and can actually help your career!).

In this episode, Jaydon shares his insider tips on going freelance that will set you up for success in the ever-evolving creative industry. From the challenges and triumphs of being your own boss to the nitty-gritty of keeping clients happy, Jaydon shares his firsthand experiences with a healthy dose of wit and wisdom.

Grab your headphones and get ready for an exciting, educational, and entertaining episode that's jam-packed with practical advice and valuable insights. Whether you're a budding creative or a seasoned artist, Jaydon's stories and lessons will arm you with the tools to thrive in the creative industry. 🎧🚀

Jaydon's Instagram: https://www.instagram.com/jaydonrowbottom/

Yoots' Instagram: https://www.instagram.com/gingeryoots/

Join the conversation on Reddit: https://www.reddit.com/r/GingerYoots/

2 designers, a marketer, and a web developer walk into a room and they... talk about Pepsi and social media. The Gen-Z culture is strong in this podcast studio. This week we're talking about Pepsi's 90s-fuelled rebrand (an absolute yes to the saturated colours and nostalgic vibes!) and whether social media plays a role in becoming successful! In an era where social media presence is the norm, this episode is dedicated to the pressure (or lack of) that social media has on our professional lives.

We also took to Reddit this week to understand how the freelance design community handles social media pressure. Freelancers are already designers, accountants, and project managers. Adding social media expert to the list is a stressful addition to an already hectic schedule—so is the pay off worth it?

Wanna have your say? Let us know on the Ginger Yoots subreddit!

Interested in working in fashion or starting your own business?

With 8 years experience in the fashion industry, studying at 3 different universities, and now an independent fashion designer, Gabriele Gabija has some incredible advice. A womenswear designer creating sustainable fashion and wearable tech at her brand Cult Tellus, Gabriele joined us to share how she found her first jobs post-uni in the fashion industry, how to boost your employability (hint: you can start these tips right now!), and the best ways to optimise your portfolio.

Gabriele also explains the importance of valuing your work and why knowing what you want from your internships is essential—find out how Gabriele advocated for herself on her early internships and went from courier duties to learning the ropes.

Some of the biggest obstacles to starting your own business are having the funds, skills, and confidence to get going. The Princes Trust provides amazing business training, mentoring, and funding opportunities for young people—we chatted about Gabriele's experience with the Trust and how they supported Cult Tellus in the early days.

You may notice we've also got a new format for the interview eps! Each interview will be led by a member of the Yoots team, with a mini Q&A after. Let us know what you think!

Explore Cult Tellus here: culttellus.com and on Instagram

The Princes Trust: princes-trust.org.uk