Head of Marketing of Finastra, Joerg Klueckmann, joins Shahin to chat about finding the balance between being a creative and data-driven marketer in the B2B space.

What to expect in the episode...

• How to sell creative to leadership
• How to build a great creative team
• Using AI as a co-pilot

With more than 20 years of leadership experience, Joerg transformed global marketing organisations across the B2B software industry to become integrated, high performing and digital-first.

He believes in focus, simplicity and the courage to be different.

Joerg enjoys a good espresso and rides his mountain bike with passion.

Resources mentioned in this episode:

• Play Bigger
• Own the Room - Amy Jen Su
• Marketing Artificial Intelligence - Paul Roetzer
• Impromptu - Reid Hoffman

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

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