In this episode, host Shahin Hoda chats with Jon Miller, CMO of Demandbase, about the current state of account-based marketing and why organisations should consider moving to its more grown-up sibling. 

Based on his years of experience founding and managing global companies such as Marketo and Engagio, Jon highlights the mistakes marketers make while executing their ABM strategy and why Account-Based Experience (ABX) is the next frontier. 

Jon discusses how ABX uses the tools provided by ABM hand-in-hand with the customer experience focus of demand generation.

Jon concludes the discussion by sharing his take on the future of Account-Based Experience (ABX) and how it will evolve in the next three years. 

Ready the show notes: https://xgrowth.com.au/blogs/move-from-abm/

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For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

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