What does it take to attract, develop and mobilize talent in one of the world’s most complex and dynamic industries?

In this episode of The Talent Transformation Podcast, Dimitri Boylan speaks with Daniela Bacher, Business Unit Manager for People and Culture Development, Employer Branding and Recruiting at STRABAG, about how the global construction group is responding to workforce shortages, demographic change and evolving talent expectations. From recruiting apprentices and building stronger career pathways for blue-collar workers to using employer branding, international hiring and strategic workforce planning, this conversation explores how STRABAG is shaping a more agile, future-ready workforce across 50 countries.

Topics include:

Using social media, employer branding and local campaigns to reach emerging talent

Reducing early dropout rates by giving candidates a realistic view of construction work

Expanding talent pipelines through international recruitment and refugee hiring

Strengthening retention by reconnecting with former employees and building alumni relationships

Using major projects, innovation and sustainability goals to engage candidates

Improving strategic workforce planning across regions, divisions and project timelines

Increasing internal mobility by making opportunities more visible across the organization

Connecting skills, competencies and training to future workforce needs

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