The agency model is facing a perfect storm: in-housing is gutting the middle, independent agencies are winning on agility, and AI is automating the ‘making’ part of marketing. So how is the big six responding?

On this episode of the Performance Marketing Unlocked podcast, Jessica Tamsedge, UK CEO of Dentsu Creative, joins host Joe to outline how Dentsu is blowing up traditional silos to prepare for a world where a brand’s survival depends on being ‘machine-readable’ and ‘human-referenceable’. 

This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.

~ Episode breakdown ~

(2:58) What does it mean to be ‘machine-readable’?

(12:23) How does Dentsu keep itself agile?

(19:51) Overrated or underrated?

(25:00) PMW's Resell Me a Pen Challenge

~ Further reading ~

ChatGPT Ads to hit the UK

IPA Bellwether: ‘Where is the confidence coming from?’

Top 6 adtech tools this week: Reddit, SMG, Merkle, Lifesight, Adform and Dentsu

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