In this special recap, we dive into what it really means to be a product marketer in the ever-evolving B2B SaaS space—from defining the role to gaining the trust of executives and product teams. Hear first-hand advice on establishing boundaries, shaping product roadmaps, and showcasing your unique value.

Tune in to discover how you can go from feeling misunderstood to being the unignorable voice in your organization.

• Why product marketing often feels misunderstood—and how to change that.

• The “secret sauce” to defining your role so everyone, from sales to CEOs, sees your impact.

• Strategies for sitting in a “neutral” spot on the org chart (and why it’s a dream setup).

• Insider tips for positioning your product before it’s built—so buyers are ready to say “yes.”

• How to set healthy boundaries with tasks that aren’t in your zone of genius.

This episode is featuring episodes clips from Tamara Grominsky, Dave Gerhardt, and April Dunford.

Give it a listen prior to season 4 launching in 2 weeks!

Hosted by Ausha. See ausha.co/privacy-policy for more information.