After participating in the 36th Annual Association of Otolaryngology Administrators Conference in New Orleans (AOA-36) focused on the present and future of marketing for ENT practices, we wanted to share a handful of our key takeaways with listeners. One of the things we continued to hear throughout the conference was that with the rise of online reviews, more educated patients and increasing price transparency, a comprehensive (and engaging) marketing plan is vital to maintaining both t...

Recapping AOA-36: Patient Engagement and the Future of Marketing Your Medical Practice

The Dr Marketing Tips Podcast provides you the knowledge to market your medical practice easier, better and faster regardless of your current marketing skill level.Listen in as Jennifer and Corey, co-founders of Dr Marketing Tips, invite medical practice and healthcare marketing leaders to discuss patient satisfaction, online reputation management, video, patient testimonials, website updates, SEO, print material, design and much more. Subscribe and learn what works and what doesn’t from the experts working in the trenches every day.

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In this episode of the DrMarketingTips Show, hosts Jennifer and Cory explore how artificial intelligence is changing and innovating healthcare marketing. One way that AI is reshaping marketing strategies is by facilitating hyper-personalization and significantly impacting various operational tasks. For doctors, healthcare professionals, and other medical marketers aiming to stay at the forefront of industry advancements, this episode shows you how to leverage AI to enhance efficiency and...

Harnessing AI in Healthcare Marketing: Navigating Change and Innovation

In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey talk through the essential tactics and strategies that medical practices need to market their practices and stay competitive in 2024. With a focus on understanding your practice's unique value proposition, defining patient personas, and leveraging various channels to attract your target audience, this episode offers guidance for medical professionals looking to refine their marketing efforts and establish a strong, ...

Adapting to Change: Healthcare Marketing Strategies for 2024

Episode 327 of The DrMarketingTips Show brings practical social media marketing advice for doctors and medical practices based on new data. Hosts Jennifer and Lexi, Senior Client Services Manager at Insight Marketing Group, discuss key takeaways from the Social Media Marketing World Conference and how medical practices can use these insights to their advantage–especially when trying to reach patients and get more engagement. This episode offers a number of resources to medical practices ...

Social Media Marketing for Medical Practices: Tips, Content & the Latest Trends

Did you know that 73% of Gen Z and 74% of Millennial workers seek employers that offer robust mental health support? In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a look at the evolving role of healthcare marketing in human resource departments at medical practices. Marketing strategies can significantly enhance HR efforts in recruitment, staff engagement, and building a positive workplace culture. You’ll also learn how to integrate marketing and HR to addres...

When Marketing Meets HR: Changes in Latitudes, Changes in Attitudes

Having a reputation management strategy is no longer just about collecting good reviews. It's about understanding and implementing the technology that can streamline this process and provide insightful data for continuous improvement–ultimately delivering patients through your digital front door. In the first part of  DrMarketingTips’ reputation management series for medical practices, we explored new trends, improving reviews, and what data matters most in practice reputation manag...

Recapping AOA-36: Patient Engagement and the Future of Marketing Your Medical Practice

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