Welcome back, to the first episode in the 2026 Season of "Don't Waste a Good Recession".

The global economy is entering a downturn phase, shifting from euphoria to anxiety. This creates critical risks for small and medium businesses – and more importantly, moves us all closer to the Point of Maximum Financial Opportunity.

Yes, Maximum Opportunity.

More marketshare is created in a downturn than at any other point in the economic cycle, and how you respond now will determine the success (or otherwise) of your business in the coming years.

Businesses respond to a Recession in one of three ways: they Dive, Survive, or Thrive. The difference is their emotional and investment management.

Dive businesses ignore or suppress emotions, leading to inaction and failure.

Survive businesses react impulsively to feelings, leading to inconsistent decisions.

Thrive businesses acknowledge emotions without being controlled, enabling strategic choices.

Ongoing, deliberate investment decisions differentiate thriving businesses from others.

What are you choosing in 2026?