Are the "cost of living" headlines making you want to slash your marketing budget?

Before you hit the pause button, you need to understand why retreating now is essentially a gift to your competitors. Mark Williamson with Co-Host Charlie break down the "brutal truth" about marketing during a downturn and provides the exact framework you need to maintain growth when everyone else is panicking.

What you'll learn in this episode:

• The "Excess Share of Voice" rule: How to grow your brand authority for free while others go dark.

• The Pareto Marketing Audit: How to identify the 20% of activity that drives 80% of your revenue.

• The Psychology of the 2026 Buyer: Why "Certainty of Outcome" is the only thing people are buying right now.

• Winning the GEO Battle: How to ensure AI models and LLMs cite your business as the local authority.

• A step-by-step 30-day implementation checklist to recession-proof your strategy.

Stop marketing out of fear and start marketing for the recovery.

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