Whether you’re getting started or you’re a veteran business owner, each time you develop a new program or offer, with it comes a new and different ideal client.

And when it comes to leading a group of clients through the same course curriculum, nearly every decision you make from marketing to sales to course delivery stems from identifying the ideal client and knowing her exceptionally well.

Sure, we can all make an impact on many different people at various points in their journey. However, when it comes to course creation, each client needs to be at the same starting point.

Connect with Verity and learn more about her course, mastermind, and one-on-one online course coaching at www.veritysangan.com

10:01 - the cost of a program doesn't equate to showing up

17:39 - defining a course vs a program

21:45 - tips for leaders that have participants that stop showing up

29:38 - let's talk 'ideal client' again

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