In this episode of the KPI Cafe, Nelson Automotive Group's Kyle Mountsier offers myriad insights on how to recondition the conversations they're having with customers. Since time immemorial, many people shopping for cars have been forced into negotiating on price because of a lack of transparency, a lack of trust, and a lack of consistency from first point of contact to purchase. Though automotive retail has progressed, the stigma still lingers, and there needs to be a deliberate process in p...