We’ve all had conversations that feel real, and genuine.

We instinctively know when they feel disingenuous and transactional.

As a brand, your conversation with your “audience” is no different. How do we the purveyor of value have a real conversation with humans that really connects with them. Dare I say surprises them and gets them caught up in the conversation.

Think about when countless hours have passed when you’ve been talking with the perfect stranger.

This is our opportunity to design experiences that do just that.

Joined by my guest Jamie Shaw, Global Creative Director for experience, creative and brand at experiential agency Cogs & Marvel.

We discuss :

- The ability to story-tell using all the senses.

- How forming a kaleidoscope team is the only way to go.

- Jamies unusual background as a poet that informed her alternative approach.

- How the best ideas can start from a passion project and emerge to create a powerful movement (That Lady Thing).

- How truly injecting an unexpected emotion, made an HR benefits campaign the most raved about experience.

- How to tune into your gut to make decisions .

- AND there’s more.. so listen.

About Jamie Shaw

Jamie Shaw is a creative director at global brand experience agency Cogs & Marvel, a live and digital brand experience agency serving some of the world’s most innovative thinkers.

She leads creative direction, brand, and experience design. Self proclaimed language obsessive (I’m so nervous about my inevitable typos), strategic brain with creative soul, rock snob, placemaker. Past-life poet.

Cogs and Marvel, a Certified Women-Owned Business, inspires and connects people by finding better ways to create meaning through smart storytelling. Their chief value is summed up in the phrase, “Make It Better.”

Getting in touch with Jamie Shaw:

Www.JamieShaw.net

Linkedin

Www.CogsandMarvel.com