Established in late 2021 the Low Impact Alliance (LIA) is a collective of running-focused retailers, brands, events, and athletes throughout the world committed to acting and advocating for environmental responsibility throughout the run industry.

Recover has partnered with LIA on their “Better Bins” initiative which is hitting run specialty stores from coast to coast this month. We caught up with Christian Fyfe (Co-Founder of LIA) and Calista Ariel (Better Bins Coordinator) to share a bit more about LIA, the launch of Better Bins, and why these efforts, and more, are so important to working towards a more sustainable future.

Connect with us on social!

• Instagram & Facebook - @RecoverBrands
• YouTube - Recover Brands
• Strava Club

Learn more about our ongoing initiatives.

• Recover 15 Year Anniversary Reader
• 2024 Impact
• Closed Loop Program
• Recover Giveback