In this episode of Recovery Reach by Recovery.com, we sit down with Daniel Krasner, former Chief Marketing Officer at Summit Behavioral Healthcare (Summit BHC), about bridging the gap between sales and marketing in the behavioral health industry. Daniel shares his unique journey from business development to the C-suite, revealing the mental and tactical shifts required to lead both teams. The conversation covers building in-house marketing, the power of attribution, local branding, alumni programs, and the future of targeted, data-driven campaigns. Packed with real-world stories and actionable insights, this episode is a must-listen for anyone in healthcare marketing or business development.

Explore mental health and addiction treatment options: https://recovery.com/

Learn more about Daniel's consulting & interventionist services: https://dksolutionsgroup.com/

Connect with Daniel on Linkedin: https://www.linkedin.com/in/danielkrasner

00:00 – Intro: Why sales and marketing must work together
01:12 – Daniel’s background: From business development to CMO
02:15 – The shift from sales to marketing leadership
03:30 – Learning digital marketing from scratch
05:00 – Building a digital marketing team and hiring agencies
07:00 – In-house vs. agency: Pros, cons, and lessons learned
09:00 – Aligning business development and marketing strategies
10:45 – Navigating team tensions and communication challenges
13:00 – The importance of attribution: Tracking what works
15:00 – Tools and processes for measuring ROI
17:00 – Creating local awareness and building community trust
19:00 – Launching new facilities: Pre-opening strategies
21:00 – The role of content, SEO, and Google reviews
23:00 – Balancing brand storytelling with performance marketing
25:00 – Feedback loops: Sales, marketing, and operations working together
27:00 – Best practices for regular team communication
29:00 – Alumni programs: Leveraging testimonials and reviews
31:00 – The future of behavioral health marketing: Personalization & innovation
33:00 – Daniel’s next chapter and how to connect
34:00 – Final thoughts and takeaways

Key Takeaways:

• Sales and marketing alignment is crucial for growth and patient acquisition.
• Data-driven attribution enables smarter marketing investments.
• Local branding and authentic community engagement build trust.
• Regular, structured feedback between marketing, business development, and operations teams prevents miscommunication.
• Alumni programs and testimonials are underutilized assets for reputation and referrals.
• The future is in targeted, persona-based, and multi-channel campaigns.

In this episode, we explore the intricacies of marketing luxury and international mental health and addiction treatment. Our special guest, Giles Fourie, Director of White River Manor in South Africa, discusses the unique offerings of their high-end treatment center located near Kruger National Park. Topics include the importance of pricing transparency, the strategic use of location, and the challenges and benefits of international treatment. Giles also shares his personal journey of recovery and how it fuels his passion for helping others. Don't miss this deep dive into the world of luxury behavioral health treatment.

Explore mental health and addiction treatment options: https://recovery.com/

Learn more about White River Manor: https://www.whiterivermanor.com/

00:00 Introduction to Mental Health and Addiction Treatment

00:31 Exploring Luxury and International Treatment

00:34 Guest Introduction: Giles from White River Manor

01:41 The Importance of Pricing Transparency

03:37 Marketing the Unique Location of White River Manor

06:52 Building Trust and Safety in International Treatment

11:12 Personalized Luxury Experience at White River Manor

21:21 Giles' Personal Journey and Passion for Recovery

24:54 Balancing Luxury and Clinical Excellence

27:37 Future of International Luxury Treatment

30:09 Conclusion and Contact Information

Join us in this episode of Recovery Reach as we sit down with Zach Gross, CEO of MGMT Digital, to discuss the critical importance of branding in the behavioral health industry. Learn the difference between branding and marketing, the consequences of ignoring branding, and how to create a brand that truly connects and converts. Zach shares insights about MGMT Digital's comprehensive approach to branding, including their onboarding process, competitor analysis, and the emotional connections necessary to build trust. Discover why branding is more crucial than ever in a highly competitive market and how making a strong first impression can make all the difference. 

Explore mental health and addiction treatment options: https://recovery.com/

Learn more about MGMT Digital: https://mgmtdigital.com/

Learn more about Zach Gross: https://mgmtdigital.com/teams/zach-gross/

00:00 Introduction to Branding in Behavioral Health

00:49 Meet Zach Gross: CEO of MGMT Digital

01:52 Understanding Branding vs. Marketing

04:05 The Importance of Branding in a Competitive Market

07:29 Building a Strong Brand: Key Elements

10:30 MGMT Digital's Approach to Branding

12:55 Common Branding Mistakes and Their Consequences

15:18 The Role of Trust and Authenticity in Branding

21:20 The Branding Process at MGMT Digital

26:44 The Future of Branding in Behavioral Health

31:09 Final Thoughts and Contact Information

Welcome to Recovery Reach by recovery.com! In this insightful episode, we dive deep into the world of paid media within the behavioral health space. Join us as Preston Powell, founder of WebServ, shares his journey from sober living to agency owner, and offers expert advice on auditing, wasted spend, and the intricacies of PPC in the substance use and mental health treatment industry. Discover how different regions impact media spend, the significance of first-party data, and the future of AI in PPC. Don't miss this enlightening discussion tailored for marketers looking to maximize their impact and efficiency!

Explore mental health and addiction treatment options: https://recovery.com/

Learn more about WebServ: https://webserv.io/
Learn more about Revenue Logic: https://revenuelogic.io/

00:00 Introduction to Recovery Reach
00:49 Meet Preston Powell: From Sober Living to Agency Owner
02:33 Understanding the Behavioral Health Paid Media Landscape
03:57 Challenges and Strategies in Paid Media
07:54 Auditing and Reducing Wasted Spend
16:23 Google's AI and Performance Max
28:22 Opportunities in Canadian Treatment Advertising
30:09 Lightning Round: PPC Myths, Tools, and Tips
33:11 Conclusion and Contact Information

Welcome to Recovery Reach by Recovery.com! In this episode, Derek Hyman, founder and CEO of Scalable Growth, shares his expertise on why high-intent traffic is crucial for addiction and mental health treatment centers. He discusses the differences between high and low-intent traffic and provides strategies for attracting leads that convert. Derek also dives into the importance of creating content that balances the needs of both users and search engines, and explores how to leverage Google’s algorithm to maximize your digital impact. Discover best practices for optimizing SEO and conversion rate, plus tips on using call tracking, content strategy, and more.

Explore mental health and addiction treatment options: https://recovery.com

Learn more about Scalable Growth: https://scalablegrowth.co/

00:00 Introduction to Recovery Reach

00:28 Meet Derek Hyman: Founder and CEO of Scalable Growth

02:42 Understanding Search Intent

04:32 The Importance of High Intent Traffic

06:45 Challenges with Low Intent Traffic

20:59 Strategies for High Intent Keywords

25:38 Reverse Engineering for Effective Lead Generation

26:05 Content Strategy for Google and Humans

27:24 Understanding User Personas and Content Needs

28:04 Importance of Ratings, Reviews, and Google Business Profile

29:51 SEO and CRO: A Cohesive Strategy

30:18 Optimizing Content for Mobile and User Engagement

30:56 Effective Use of CTAs and Content Presentation

39:32 Tracking Metrics and Measuring Success

42:49 Impact of High-Intent Keywords on Map Pack Rankings

44:54 Future of SEO in the Age of AI

46:59 Conclusion and Contact Information

In this episode of Recovery Reach by Recovery.com, we sit down with Gary Garth, founder of elev8.io, to discuss why most behavioral health marketing strategies fail and how to fix them. Gary shares his journey from Europe to the U.S., his work with giants like Google and Microsoft, and his pivot to focus on the behavioral health industry after personal tragedies. We cover the differences between lead generation and demand generation, the importance of a multi-tiered approach to patient acquisition, and how to optimize your marketing efforts across multiple channels. Gary also talks about admissions alignment, CRM systems, tracking metrics, and effective communication between marketing and admissions teams. Tune in for actionable insights that could transform your behavioral health facility's marketing strategy.

Explore mental health and addiction treatment options: https://recovery.com

Learn more about elev8.io: https://elev8.io/

Learn more about Gary Garth: https://www.garygarth.com/

Read Gary Garth's Latest Book: https://www.amazon.com/Zero-100-Million-Sales-Blueprint/dp/1544539150/

00:00 Introduction to Recovery Reach

00:51 Gary Garth's Journey to Behavioral Health Marketing

02:57 Identifying Gaps in Behavioral Health

05:32 Lead Generation vs. Demand Generation

10:52 Effective Marketing Strategies for Behavioral Health

22:46 Optimizing Lead Generation

24:58 Establishing a Foundation for Future Ad Networks

25:34 Key Metrics for Marketing Campaigns

26:50 Importance of Lead Quality and Cost Metrics

27:18 Predictable Patient Acquisition Strategies

29:58 Challenges with SEO Agencies

34:13 Collaboration Between Marketing and Admissions

40:37 Elevate's Comprehensive Approach

45:11 Final Thoughts and Contact Information

Welcome to Recovery Reach, powered by Recovery.com! Join us as we dive into the substance use and mental health treatment industry's complexities with Meg Kee from Kee Group Marketing. Explore how treatment centers can carve out their niches, align operations, and market smarter by making data-driven decisions while leveraging the power of community engagement. Meg shares valuable insights on niche identification, compliance, digital marketing strategies, and the importance of lived experience in crafting effective marketing campaigns. Tune in to discover how to differentiate your facility and make a meaningful impact in a crowded field. Don't miss this essential conversation for treatment center operators, marketing professionals, and anyone interested in the substance use and mental health treatment industry!

Explore mental health and addiction treatment options: https://recovery.com

Learn more about Kee Group Marketing: https://keegroupmarketing.com/

00:00 Introduction to Recovery Reach

00:55 Meet Meg Kee: Marketing Expert

01:41 Importance of Compliance in Marketing

03:06 Finding Your Niche in Treatment Centers

04:36 Aligning Operations with Marketing

05:38 Overcoming Marketing and Outreach Tensions

06:44 Grading the Industry on Niche Marketing

07:55 Challenges in Finding and Sticking to a Niche

09:56 Benefits of Specialization in Treatment

12:26 Data-Driven Decisions in Marketing

13:58 Examples of Effective Niche Marketing

18:10 Leveraging Staff Strengths for Marketing

20:55 Innovative Digital Marketing Strategies

22:22 Leveraging Differentiator Items in Digital Marketing

22:42 Exploring Competitor Strategies and New Channels

23:30 Balancing Risk and Simplicity in Marketing

24:22 Pitching and Evaluating Alternative Marketing Methods

25:12 The Importance of Client-Agency Relationships

27:09 Challenges in Tracking CPA and ROI

30:51 Building Awareness and Community Engagement

33:48 The Role of Gut Instinct in Marketing Decisions

38:11 Group Marketing and Client Selection

43:03 Overcoming Discouragement in Marketing

43:46 Conclusion and Final Thoughts

In this episode of Recovery Reach by Recovery.com, Michael Castanon, founder of Alter Behavioral Health, Alter Care Line, and Care Predictor, joins us to discuss rebuilding after failure, building a scalable culture, and why human connection is the ultimate KPI in behavioral health. Michael shares his incredible journey from the world of finance to becoming a transformative leader in mental health care. He talks about his personal challenges, the insights gained from his entrepreneurial ventures, and the innovative strategies he implemented to elevate care quality. Learn how Michael's lived experiences have shaped his approach to mental health treatment and discover valuable lessons on leadership, resilience, and impactful business growth. Don't miss this inspiring discussion filled with actionable advice and heartfelt stories.

Explore mental health and addiction treatment options: https://recovery.com/

Learn more about Alter Behavioral Health: https://alterbehavioralhealth.com/

Learn more about Alter Care Line: https://altercareline.com/

Learn more about Care Predictor: https://carepredictor.com/

00:00 Introduction to Recovery Reach

00:29 Meet Michael Castanon: Journey and Achievements

01:03 Icebreaker and Initial Conversation

01:34 Michael's Background and Career Path

05:44 From Finance to Behavioral Health

06:02 Personal Struggles and Transformation

09:51 Lessons from Luminance Recovery

16:18 Rebuilding with Alter Behavioral Health

27:39 Understanding Market Needs

29:26 Identifying Market Trends

32:11 Impact of COVID-19 on Mental Health

37:43 Introduction to Care Predictor

41:06 The Science Behind Care Predictor

44:47 Implementing Care Predictor in Organizations

51:46 Marketing and Growth Strategies

55:04 Final Thoughts and Recommendations

Join us on this episode of Recovery Reach by Recovery.com as we sit down with Renee Baribeau, the longtime event director behind Montare Behavioral Health and Renewal Health Group. Renee shares her expertise in organizing impactful events, from alumni gatherings to CE events, that foster community and drive successful outcomes in the behavioral health landscape. Discover how strategic, soulful gatherings can build meaningful connections, generate ROI, and enhance your organization's impact. Learn essential tips on executing effective events, leveraging technology, and creating lasting relationships within the industry. Whether you're planning intimate local meetups or large-scale national conferences, this episode is packed with valuable insights for anyone involved in the substance use and mental health treatment industry.

Explore mental health and addiction treatment options: https:/recovery.com

Learn more about Montare Behavioral Health (https://montarebehavioralhealth.com/) and Renewal Health Group (https://renewalrecovery.com/)

00:00 Introduction to Recovery Reach

00:31 Meet Renee Baribeau: Event Director Extraordinaire

01:23 The Importance of Events in Behavioral Health

04:33 Alumni Events: Building Community and Connection

07:04 Promoting and Managing Alumni Events

12:44 Leveraging Technology for Event Success

19:17 Continuing Education (CE) Events: A Strategic Approach

24:53 The Importance of Timely Follow-Up After Events

26:33 Maximizing Conference Impact for Patient Acquisition

28:17 Organizing Cost-Effective Day-Long Events

29:16 The Role of Enthusiasm and Vision in Event Planning

31:27 Creative and Budget-Friendly Event Ideas

33:19 Promoting Events Effectively

35:07 Avoiding Common Event Planning Mistakes

39:48 Successful Event Examples and Strategies

43:30 Renee's New Book and Upcoming Events

46:47 Final Thoughts on Event Planning

Welcome to Recovery Reach by recovery.com - where we discuss the business of recovery! In today's episode, we dive deep into the importance and strategy of targeting in the recovery sector. Join Andrew as he chats with Steve Donai, founder of Growth Sherpa. They break down what targeting means, why narrowing your focus can expand your reach and impact, and how to find and engage your ideal client profile. Steve shares his expert insights on the benefits of targeted marketing, overcoming common hurdles, and offers practical advice on how to refocus your efforts for greater success. Don't miss out on this essential guide to optimizing your recovery business!

Explore mental health and addiction treatment options: https://recovery.com

Learn more about Steve Donai & Growth Sherpa: https://growthsherpaconsulting.com

00:00 Introduction to Recovery Reach

01:14 Understanding Targeting in Recovery

02:21 Challenges of Broad Targeting

04:37 Benefits of Narrow Targeting

04:56 Case Study: Automotive Industry

07:24 Implementing a No Wrong Call Policy

12:10 Data-Driven Targeting Strategies

15:14 Change Management in Targeting

20:21 Effective Referral Systems

24:40 Challenges in Patient-Centric Care

24:58 Leveraging Your MarTech Stack

25:49 Importance of Ongoing Coaching

26:53 Balancing Communication with Multiple Stakeholders

29:53 Utilizing Video Content for Effective Communication

31:41 Identifying Unique Selling Points

35:00 Targeting Specific Demographics

39:29 Benefits of Outcomes-Based Marketing

46:15 Final Thoughts and Encouragement