In this episode, Tony de Graaf and Marcel Rütten discuss how effective job advertising connects the insights from the job kick-off with the right sourcing channels. They explore how to move beyond generic requirements, describe roles through real situations and success drivers, and give candidates an honest picture of the work.
They also discuss channel selection, programmatic job advertising, A/B testing and key metrics such as qualified applicants per source and cost per qualified applicant.
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Follow Marcel and Tony on LinkedIn or visit our website:
➡️ https://www.linkedin.com/in/marcelruetten/
➡️ https://www.linkedin.com/in/graaftony/
➡️ https://recruiting-excellence.org