Nathan Latka digs deep into the data he has uncovered from interviewing over 3,000 SaaS CEOs – He shares, with the audience, key metrics, trends, and predictions for the future of the Subscription Economy.

Josh Payne of Stack Commerce, Lauren Schulte of The FLEX Company, and Lidia Yan of NEXT Trucking captivate the audience with the stories of how they identified their niche, created their service, and continue improving to set themselves up for success—Ian Smith of Stradling moderates.

Ben Kuo, publisher of SoCalTECH, explores how industry leaders like Kevin Anderson of Appetize, John Keatley of Scratch Financial, and Mike Whitmire of FloQast, went about finding their company’s niches, adapting to new challenges, and navigating market pain points.

Eva Ho of Fika Ventures, Ben Narasin of NEA Ventures, and Erik Rannala of Mucker Capital discuss their strategy for identifying and investing in companies in the SoCal SaaS space – and pinpoint the critical nature of Investor-Founder communication in a panel moderated by Katherine Ku of WSGR.

Phil Lieberman of Lieberman Software leads a discussion on the growing threat of the dark web and how companies can maintain high standards of data safety with cybersecurity experts like Dr. Chenxi Wang of Rain Capital, Dean Larsen II of KPMG, and Pablo Garcia of FFRI North America.

Perry Wallack of CornerstoneOnDemand talks with Kevin McGibben of LogicMonitor and Craig Nehamen

Jeff Wissink of Navint explores how to identify continuous customers, deepen revenue relationships, and maintain consistent service to these consumers - Jon Ferrara of Nimble and Jerry Jao of Retention Science weigh in with their experience.

Aaron Ross, author of Predictable Revenue, queries how CMOs can cut through the noise of modern-day advertising, with solutions from leading marketing officers Chathri Ali of ReCharge, Julie Roy of ChromeRiver, and Terry Welty of PatientPop.

Chris Davis of LootCrate and Georg Richter of OceanX delve into the future of subscriptions and the nature of the evolving “relationship economy” as Brent Freeman of Stealth Venture Labs moderates the discussion

Rick Stollmeyer discusses his insights on the critical metric of LTV:CAC in the relationship economy,driven by the recurring revenue model in his Afternoon Keynote at the Recurring Revenue Conference 2018