All Things Product with Teresa and Petra

Red Flags When Choosing A Coach


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What We Cover:

  • The explosion of product coaches — and why it's harder than ever to choose one
  • Red flags: overpromising results, one-size-fits-all approaches, lack of relevant experience
  • Green flags: coaching mindset, relevant product and coaching experience, transparency in approach
  • How to assess if a coach is a good fit for your domain, stage, and style
  • Why the best coaches won’t tell you what to do — and what they should be doing instead
  • The difference between coaching and training (and when to look for each)
  • Chemistry calls: what to ask and how to spot misalignment early
  • Why coaches need to have had coaching too
  • Key Takeaways:

    • Great coaches help you develop your own thinking — they don’t just hand you answers.
    • Look for relevant domain and coaching experience — not just a shiny title.
    • A good coach puts you in the driver’s seat and meets you where you are.
    • Fit > credentials: coaching is personal, and chemistry matters more than a certificate.
    • Resources & Links:

      • Follow Teresa Torres: https://ProductTalk.org
      • Follow Petra Wille: https://Petra-Wille.com
      • Mentioned in this episode:

        • Our previous episode on Types of Product Coaches
        • Product Discovery Training and Product Discovery Courses by Teresa Torres
        • Product Leadership Coach by Petra Wille
        • Petra’s blog with coaching success stories
        • The Prosperous Coach by Rich Litvin (briefly discussed — and gently critiqued)
        • ...more
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          All Things Product with Teresa and PetraBy Petra Wille & Teresa Torres