The Salvation Army's 132nd annual Red Kettle Campaign officially launched last week with a special halftime performance during the Dallas Cowboys Thanksgiving Day game against the New York Giants on FOX.

This year's artists were the American Music Award-winning Jonas Brothers, who performed live at AT&T Stadium.

The performance is a Cowboys tradition and issues the official rallying cry for all to donate to the iconic Red Kettle Campaign, which serves millions in need year-round.

The Red Kettle Campaign, the largest and longest-running fundraiser of its kind, is especially needed now to meet the increasing needs of people in vulnerable communities across the country.

Funds raised in 2021 supported services for more than 25 million people living in America. As many more continue to struggle to make ends meet amid the ongoing impacts of inflation, The Salvation Army's 2022 "Love Beyond" theme calls on the public to support their neighbors in need.

To learn more and offer your support, visit SALVATIONARMYUSA.ORG