Red Sky Fuel For Thought

The influencer market is evolving, but there’s no need to worry about falling behind. We’ve got your back.  HAVAS Red released its inaugural “The State of the Influencer in 2024: A Client’s Perspective” white paper, diving into the findings of a client survey that covered 10 markets — Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S. and the U.K. In this episode, Lara Graulich (https://www.linkedin.com/in/lara-graulich-910b27128/), HAVAS Red account executive based in London, dives into the findings covered in the white paper with the Redsters who created it. Stuart Hood (https://www.linkedin.com/in/stuarthood/), executive director of social and content, and Tina Provis (https://www.linkedin.com/in/tina-provis/), PR account manager, both representing HAVAS Red Australia, joined Lara on the podcast to share where the influencer market is heading.  "Red Sky Fuel for Thought (https://havasredgroup.com/red-sky/)" is a monthly podcast produced by HAVAS Red, examining emerging themes relevant to brand communicators and marketers. What did you love? What would you like to hear about next? Remember to rate and review today’s show; we’d love to hear from you!  For further learning:  https://bit.ly/44oVEYX

Is the Metaverse still relevant to brand marketers? This month we answer that very question. When Meta launched its Metaverse, the virtual universe felt unbaked to many comms professionals. Promises of unimaginable audience connection were put back into the oven indefinitely. However, these promises shouldn’t be left in too long to burn…   Lara Graulich (https://www.linkedin.com/in/lara-graulich-910b27128/), a HAVAS Red account executive based in London, interviewed Umbar Shakir (https://www.linkedin.com/in/umbar-shakir-21047723/), Partner - Experience, Digital and AI at Gate One, and Sabrina George (https://www.linkedin.com/in/sabrina-george-1083282/), CMO and executive producer at Xcyte Digital Corporation.  In a two-part series on the Metaverse, Lara speaks first with Umbar, who gives us an introduction to the Metaverse in part 1. In part 2, Sabrina drives it home, covering how brand marketers can use the Metaverse to their advantage and what caution brands should take before jumping in. "Red Sky Fuel for Thought (https://redhavasgroup.com/podcast/)" is a monthly podcast produced by HAVAS Red, examining emerging themes relevant to brand communicators and marketers.      What did you love? What would you like to hear about next?      Remember to rate and review today’s show; we’d love to hear from you!     For further learning:    https://www.thevrara.com/ (https://urldefense.com/v3/__https:/www.thevrara.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcc3HfxDv$) https://metaversebusinessconference.com/ (https://urldefense.com/v3/__https:/metaversebusinessconference.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcYIlIKVA$) https://www.virtualworlds.museum/ (https://urldefense.com/v3/__https:/www.virtualworlds.museum/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcZMXrVA6$) https://www.microsoft.com/en-us/microsoft-teams/microsoft-mesh (https://urldefense.com/v3/__https:/www.microsoft.com/en-us/microsoft-teams/microsoft-mesh__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcSxxawbu$) https://www.xrwomen.com/ (https://urldefense.com/v3/__https:/www.xrwomen.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcSsg9P9W$) https://metaversefashioncouncil.org/ (https://urldefense.com/v3/__https:/metaversefashioncouncil.org/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcYo2ap5B$) https://www.linkedin.com/newsletters/the-web3-cmo-brief-7063083421643730944/ (https://urldefense.com/v3/__https:/www.linkedin.com/newsletters/the-web3-cmo-brief-7063083421643730944/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcasDFMVA$) https://www.linkedin.com/groups/2093378/ (https://urldefense.com/v3/__https:/www.linkedin.com/groups/2093378/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcdmsV4l-$)

Is the Metaverse still relevant to brand marketers? This month we answer that very question. When Meta launched its Metaverse, the virtual universe felt unbaked to many comms professionals. Promises of unimaginable audience connection were put back into the oven indefinitely. However, these promises shouldn’t be left in too long to burn…   Lara Graulich (https://www.linkedin.com/in/lara-graulich-910b27128/), a HAVAS Red account executive based in London, interviewed Umbar Shakir (https://www.linkedin.com/in/umbar-shakir-21047723/), Partner - Experience, Digital and AI at Gate One, and Sabrina George (https://www.linkedin.com/in/sabrina-george-1083282/), CMO and executive producer at Xcyte Digital Corporation.  In a two-part series on the Metaverse, Lara speaks first with Umbar, who gives us an introduction to the Metaverse in part 1. In part 2, Sabrina drives it home, covering how brand marketers can use the Metaverse to their advantage and what caution brands should take before jumping in. "Red Sky Fuel for Thought (https://redhavasgroup.com/podcast/)" is a monthly podcast produced by HAVAS Red, examining emerging themes relevant to brand communicators and marketers.  What did you love? What would you like to hear about next?  Remember to rate and review today’s show; we’d love to hear from you!  For further learning:  https://www.thevrara.com/ (https://urldefense.com/v3/__https:/www.thevrara.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcc3HfxDv$) https://metaversebusinessconference.com/ (https://urldefense.com/v3/__https:/metaversebusinessconference.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcYIlIKVA$) https://www.virtualworlds.museum/ (https://urldefense.com/v3/__https:/www.virtualworlds.museum/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcZMXrVA6$) https://www.microsoft.com/en-us/microsoft-teams/microsoft-mesh (https://urldefense.com/v3/__https:/www.microsoft.com/en-us/microsoft-teams/microsoft-mesh__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcSxxawbu$) https://www.xrwomen.com/ (https://urldefense.com/v3/__https:/www.xrwomen.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcSsg9P9W$) https://metaversefashioncouncil.org/ (https://urldefense.com/v3/__https:/metaversefashioncouncil.org/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcYo2ap5B$) https://www.linkedin.com/newsletters/the-web3-cmo-brief-7063083421643730944/ (https://urldefense.com/v3/__https:/www.linkedin.com/newsletters/the-web3-cmo-brief-7063083421643730944/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcasDFMVA$) https://www.linkedin.com/groups/2093378/ (https://urldefense.com/v3/__https:/www.linkedin.com/groups/2093378/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcdmsV4l-$)

This month, we got to pick the brain of a communications insider at IBM — so you get to, too! The February episode of the “Red Sky Fuel for Thought” podcast is part of our #BehindTheBrand series, which pulls back the curtain on an iconic brand to focus on the people shaping that brand’s communications and marketing strategy.  Linda Descano (https://www.linkedin.com/in/lindadescano), CFA®, EVP at HAVAS Red interviewed Brandi Boatner (https://www.linkedin.com/in/brandiboatner/), manager of digital and advocacy communications at IBM. Together, they discuss the 3Ds: digital, data and diversity and how they’re shaping Brandi’s career path and IBM’s mission.  We launched the Behind the Brand series in April 2023, with Gráinne O’Brien, senior director of corporate affairs for Kellogg Europe and look forward to continuing it with other brand insiders.  "Red Sky Fuel for Thought (https://redhavasgroup.com/podcast/)" is a monthly podcast produced by HAVAS Red, examining emerging themes relevant to brand communicators and marketers.      What did you love? What would you like to hear about next?      Remember to rate and review today’s show; we’d love to hear from you!      For further reading:  * New York Women in Communications (https://nywici.org/) * Public Relations Society of America (https://www.prsa.org/) * PRSA Tri-State District (https://prsatristate.org/) * “Behind the Kellogg’s Brand” with Gráinne O’Brien episode (https://havasredgroup.com/behind-the-kelloggs-brand-with-grainne-obrien-ep-36-of-red-sky-fuel-for-thought-podcast/)  * “Behind the Meltwater Brand” with Dino Delic episode (https://havasred.com/behind-the-meltwater-brand-with-dino-delic-ep-38-of-red-sky-fuel-for-thought-podcast/)

In this month’s episode of the “Red Sky Fuel for Thought” podcast, host Lara Graulich (https://www.linkedin.com/in/lara-graulich-910b27128/), merged media account executive at HAVAS Red, is joined by Redsters Nancy Anderson (https://www.linkedin.com/in/nancy13/), SVP, social and content, and Audrey Arbogast (https://www.linkedin.com/in/aarbogast15/), associate vice president, to discuss our Red Sky Predictions 2024 (https://havasredgroup.com/red-sky-predictions-2024/) surrounding social media and influencers.  Together, they time travel, jumping back to analyze HAVAS Red’s 2023 predictions and then looking forward to those in 2024. The goal: to help prepare brand communicators to tackle the virtual landscape ahead.   Nancy explores how our 2023 predictions came to life, covering topics such as TikTok as a recruitment method and how reactive content can be used to insert brands into cultural conversation. When looking to 2024 trends, Nancy breaks down how social media managers will use AI to fuel social strategy and content creation and reduce workload.   Audrey, our resident influencer guru, gives us the lowdown on our 2024 influencer predictions, focused on the “minfluencer,” aka the next generation of young influencers: Generation Alpha. Audrey covers how the minfluencers have already begun to take over the social landscape and the potential impact these mini tastemakers can have on brands. Importantly, Audrey also highlights the legal considerations brands must take when it comes to working with children online.   As you create your social plans for 2024, consider us your trends barometer. Read up on our Red Sky Predictions 2024 (https://havasredgroup.com/red-sky-predictions-2024/) to help you navigate 2024’s volatile communications landscape.   "Red Sky Fuel for Thought (https://redhavasgroup.com/podcast/)" is a monthly podcast produced by HAVAS Red, examining emerging themes relevant to brand communicators and marketers.    What did you love? What would you like to hear about next?    Remember to rate and review today’s show; we’d love to hear from you!    For further reading: * Red Sky Predictions 2024 (https://havasredgroup.com/red-sky-predictions-2024/)

In this month’s episode of the “Red Sky Fuel for Thought” podcast, host Ellen Mallernee (https://www.linkedin.com/in/ellenmallernee/), Editorial Director at Havas Red is joined by Redsters Linda Descano (https://www.linkedin.com/in/lindadescano), CFA®, EVP and client partner Bianca-Maria Cavuoto (https://www.linkedin.com/in/biancamariakeeble/) to discuss our 2023 Word of the Year: “CHAOS”.  Together, they walk through our process of selecting “chaos,” other Words of the Year that have been announced so far (from “AI” to “rizz”) and each of their own personal picks for Word of the Year.  As our survey respondents who selected this word wrote, “Chaos encapsulates 2023’s tumultuous global events — embodying uncertainty, disruption and the need for collective solutions. It reflects our shared experience and challenges ahead.”  One wrote that we have “too many changes without clear objectives,” while another pointed to “global waring factions (Ukraine, Russia, Israel, Gaza), U.S. congress disruption, Trump indictments, the impact of global warming on the global temperatures and weather phenomena.”  The opposite of chaos? It’s peace. That’s our hope for 2024. We hope it’s peace that has the last word.  "Red Sky Fuel for Thought (https://redhavasgroup.com/podcast/)" is a monthly podcast produced by Havas Red, examining emerging themes relevant to brand communicators and marketers.    What did you love? What would you like to hear about next?    Remember to rate and review today’s show; we’d love to hear from you!    For further reading: * Merriam-Webster: Authentic   * Oxford University Press: Rizz  * Collins Dictionary: AI  * Cambridge Dict HAionary: Hallucinate  * Oxford English: Pay harder  * Australia National Dictionary Centre: Mathilda  * Germany youth word of the year: Goofy

In this month’s episode of the “Red Sky Fuel for Thought” podcast, Ryan Kisiel (https://www.linkedin.com/in/ryan-kisiel-82b09a150/), partner and head of Sustain at H/Advisors (https://h-advisors.global/) Maitland, joins host Linda Descano (https://www.linkedin.com/in/lindadescano), CFA®, EVP, Havas Red, to discuss trends in climate and sustainability disclosures and reporting, and implications for how brands and businesses communicate internally and externally about these topics in 2024.   2023 has marked another year of climate and sustainability in the spotlight. There’s been continued — if not increasing — scrutiny on whether brands and businesses are actually following through with their pledges, particularly around climate and net-zero, and whether there are real data and actionable plans behind those pledges.   In many countries, the push for mandatory disclosures has gained momentum during this period. Back in July, the European Commission adopted the European Sustainability Reporting Standards (ESRS), standardizing how companies within the European Union report climate change and other ESG-related actions. Meanwhile, in the U.S., where policy on climate disclosures remains in limbo, the state of California has taken matters into its own hands, signing into law the Climate Corporate Data Accountability Act, known as SB-253, which has implications well beyond companies operating in California.   "Red Sky Fuel for Thought (https://redhavasgroup.com/podcast/)" is a monthly podcast produced by Havas Red, examining emerging themes relevant to brand communicators and marketers.    Note: This H/Advisors’ article was referenced in the podcast: “California sets the standard for mandatory carbon disclosures” (https://maitland.h-advisors.global/california-sets-the-standard-for-mandatory-carbon-disclosures/)   What did you love? What would you like to hear about next?    Remember to rate and review today’s show; we’d love to hear from you!

In this month’s episode of the “Red Sky Fuel for Thought” podcast, Linda Goldstein (https://www.linkedin.com/in/linda-goldstein-28573b1/), EVP of customer experience and marketing at CSAA Insurance Group (https://www.linkedin.com/company/csaa-insurance-group/), joins host Linda Descano, CFA®, to discuss the current challenges of marketing and communications, the keys to creating campaigns that break through and marketing trends to watch out for in 2024. Goldstein, who was recently recognized as one of PR Daily’s Top Women in Marketing (https://www.prdaily.com/awards/top-women-in-marketing-awards/2023/), provides insight into CSAA’s viral campaigns featuring musical artists like Rick Astley (https://deloitte.wsj.com/cmo/how-csaa-pulled-off-the-ultimate-rickroll-01670544869) and iconic ’90s boy band members (https://csaa-insurance.aaa.com/content/aaa-ie/b2c/en/primary-nav/press-room/csaa-insurance-group-unveils--boys-no-more.html). She also touches on CSAA’s proactive approach to supporting initiatives including a California Wildfire Innovation Fund (https://csaa-insurance.aaa.com/content/aaa-ie/b2c/en/primary-nav/press-room/press-release-February-22-2023.html) and the climate resiliency challenge (https://csaa-insurance.aaa.com/content/aaa-ie/b2c/en/primary-nav/press-room/press-release-aug1-2023.html#:~:text=The%20Challenge%20sought%20solutions%20to,%2C%20floods%2C%20and%20extreme%20weather.) the company spearheaded this past summer. Finally, she addresses the role of comms in the insurance industry in regards to ESG-related issues. This episode is part of our #BehindTheBrand series, which pulls back the curtain on an iconic brand to focus on the people shaping that brand’s communications and marketing strategy. We launched this series in April 2023 (https://havasredgroup.com/behind-the-kelloggs-brand-with-grainne-obrien-ep-36-of-red-sky-fuel-for-thought-podcast/), with Gráinne O’Brien, senior director of corporate affairs for Kellogg Europe. "Red Sky Fuel for Thought (https://redhavasgroup.com/podcast/)" is a monthly podcast produced by Havas Red, examining emerging themes relevant to brand communicators and marketers.   Background reading: ·     The Power Nostalgia & Music Bring to Insurance Marketing (https://www.propertycasualty360.com/2023/06/27/the-power-of-insurance-marketing-with-nostalgia-music/?slreturn=20230824130433)  ·     “Boys No More,” Featuring Joey Fatone, Nick Lachey, Joey McIntyre and Wanya Morris (https://csaa-insurance.aaa.com/content/aaa-ie/b2c/en/primary-nav/press-room/csaa-insurance-group-unveils--boys-no-more.html)  ·     How CSAA Pulled Off the Ultimate ‘Rickroll’ (https://deloitte.wsj.com/cmo/how-csaa-pulled-off-the-ultimate-rickroll-01670544869)  ·     Climate Resiliency Challenge Unveils New Solutions to Address Climate-related Disasters (https://csaa-insurance.aaa.com/content/aaa-ie/b2c/en/primary-nav/press-room/press-release-aug1-2023.html) What did you love? What would you like to hear about next?   Remember to rate and review today’s show; we’d love to hear from you!

Getting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:·     How marketers and PR professionals can use generative AI to make our lives easier·     Where we should not use generative AI from a legal or ethical perspective·     How to strike the balance between being better with AI and being better than AI Now that the dust is settling on the AI maelstrom that’s raged for the past few months, our September episode looks at what we've learned about generative AI in particular: the good, the bad and the uncertain. Host Lara Graulich (https://www.linkedin.com/in/lara-graulich-910b27128/?originalSubdomain=uk) examines how artificial intelligence, or AI, has become a buzzword that elicits many emotions: wonder, excitement, confusion and anxiety, among others. As she says, “One thing is certain: This technology is here to stay, and it's important for us to understand it as marketing and public relations professionals.” To help you make out the full picture of generative AI today, we’ve divided this episode into two parts. First, Umbar Shakir, a partner and client director at Gate One (https://nyc.havas.com/gate-one/), gives us a whip-smart introduction to generative AI, what it's capable of and what its limitations are. In part two, we dig into the specific implications that generative AI has in the PR and marketing space. For this roundtable, we’re chatting with Rachael Sansom (https://www.linkedin.com/in/rachael-sansom-56782519/), CEO of Havas Red U.K., and Myrna Van Pelt (https://www.linkedin.com/in/myrna-van-pelt-a78472/), head of technology and business for Havas Red Australia. The episode begins with Umbar (pronounced “Amber”), who differentiates traditional AI from generative AI. Traditional AI, she says, is the ability of machines to mimic human intelligence to perform tasks and automate workflows. This is AI as we’ve known it; it’s what’s been around for decades, and it’s something technology consultants have been implementing for clients for a long time. However, when large language models began arriving over the past five years or so, generative AI stole the spotlight. With generative AI, trillions of bits of crowdsourced data can be used to synthesize new data. Does this new capability represent a threat to human creativity or to job security? No, says Umbar: “As marketers, your whole value add to customers is differentiation and personalization. Even though generative AI can generate content for us, you need the human brain to give the differentiation. And then you need the human heart and emotion. In all the marketing campaigns I've been involved in, an emotive response is really important to memorability. That comes from heart, and a lot of our emotional intelligence comes from our values, beliefs and moral judgments.

Meaningful Workplace Transformations 101: Ep. 39 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episod...