On today's episode I shared why hotels' content can make a hotel or break it. The episode is backed by trivago research and shows how travellers choose their hotel and the impact it has.

On this episode I shared five habits of effective hotel marketers. How they use them in their day to day life. If you want to become more effective then this episode is for you.

On today's episode I talked about building a meaningful brand vs having an expensive logo. The difference between an expensive logo and a meaningful story is that people are more loyal, you are more profitable and you can make an impact in people's lives.

On todays episode I shared my thoughts on why we need to attend the Boutique Lifestyle Hotel Summit in London. I don't have any involvement with the company.

On today's episode I interviewed Ulrich Pillau about why it's important to make changes, why it's important to have a great property management system and how Apaleo adds value to hotels.

On today's episode we discussed with David how he manages digital marketing, how they innovate and how they decided to be a hotel with co-working space. David is a very interesting guy and I believe you will gain so much.

On this episode we had a chat with Francisco Mecedo about why it's important to care about your people and why it can help your hotel grow.

On today's episode we had a conversation with Santiago Garcia Solimei, he is a global director of social media at Melia Hotels International.
We talked about why it's important to be on social media, how he manages his team, how they work with influencers across all their properties and how Santiago influenced a CEO of one of the largest hotel chains create social media presence and be active.

You can find Santiago on LinkedIn: https://www.linkedin.com/in/santiago-garcia-solimei-6026462/

On today's episode I shared how I made a conscious decision about buying a pair of shoes and a particular brand for my future bag. We choose certain brands because they make us feel a certain way, hopefully this episode will help you understand more how and why it's important to invest and build a brand.

On this episode I shared the five principles of trust. How we can build trust between the customer and the brand.