[This episode with Bruno Cignacco is from a YouTube episode aired on 19 July 2024.]

Love makes business better?? Yes! Not sentimental love, but humanistic love and compassion can aid in employee health and well-being, nurture collaboration with competitors, develop better relationships with investors and suppliers, and increase efficiency, productivity and the bottom line.

Here is a conversation with Dr. Bruno R. Cignacco, a pioneer in compassionate business practices.

Bruno is an esteemed international business consultant, TEDx speaker, lecturer, and best-selling author. With over 30 years of experience, he has advised and trained hundreds of companies on international trade activities and social marketing. His work is driven by a passion for integrating compassion into the core of business operations, transforming traditional business models into human-centered enterprises.

In today's episode, we delve into Bruno's latest book, "The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise." This book challenges long-held assumptions about business dynamics and offers a refreshing perspective on how companies can operate more humanely, and with humanistic love.

Bruno shares insights on how to view employees as individuals, embrace competitors as collaborators, and foster creativity within a compassionate business framework. Get ready for an enlightening conversation that could transform the way you think about business!

TARGETED PLAYLIST LINK:

Compassion in a T-Shirt: In Session

LINKS:

The Art of Compassionate Business: Main Principles for the Human-oriented Enterprise (Cignacco, 2023)

https://www.amazon.com.au/Art-Compassionate-Business-Principles-Human-Oriented/dp/1032445432

Dr Bruno Cignacco

https://brunocignacco.com/

Bruno on LinkedIn

https://www.linkedin.com/in/dr-bruno-roque-cignacco-sfhea-0609317/

Compassionate Leadership: How to Do Hard Things in a Human Way (Harvard Business Review, 2012)

https://www.harvardbusiness.org/wpcontent/uploads/2021/12/Compassionate-Leadership-How-to-Do-Hard-Things-in-a-Human-Way-Idea-Brief.pdf

If you would like to learn more about Compassion Focused Therapy, you can find Dr Stan Steindl's book The Gifts of Compassion here:

https://www.amazon.com.au/Gifts-Compassion-understand-overcome-suffering/dp/1925644480

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Video hashtags

compassion, love, humanism, carl rogers, business, stakeholders, employees, competitors,