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Alright, let's start by defining what channel shift actually means. Channel shift refers to the process of transitioning customers from one communication channel to another, usually from traditional channels like in-person interactions or phone calls to digital channels such as websites, mobile apps, or social media platforms. It's all about leveraging technology to enhance the customer experience and improve operational efficiency.
By MichaelAlright, let's start by defining what channel shift actually means. Channel shift refers to the process of transitioning customers from one communication channel to another, usually from traditional channels like in-person interactions or phone calls to digital channels such as websites, mobile apps, or social media platforms. It's all about leveraging technology to enhance the customer experience and improve operational efficiency.

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