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Ken Bott is the definition of an expert in customer loyalty. Having worked for top brands such as Darden Restaurants, Bloomin’ Brands, Intercontinental Hotels Group (IHG), and Continental Airlines, Ken has perfected his approach to developing strategies, organizations, and integrated marketing plans, focused on driving the bottom line. How does Ken do it? By not losing sight of the guest experience.

On this episode, you'll learn from Ken about:

• Customer loyalty and advocacy 
• Establishing a connection digitally 
• What it takes to get a repeat customer 
• More!

Thanks, Ken!