In this episode of Better Together, hosts Shawn and Kelly Sundsvold welcome Ethan Bull, co-founder of Pro Assisting, to discuss the evolution of executive support and the journey of building a business with a spouse. Ethan shares insights on the importance of trust in the client-assistant relationship, the onboarding process for executive assistants, and the challenges of balancing personal and professional life as a husband-wife team. The conversation also touches on their book, 'The 29-Hour Workday,' which serves as a guide for leveraging executive assistants effectively. As they look to the future, Ethan discusses the role of AI in business and the importance of maintaining consistency in their services.

https://www.linkedin.com/in/ethanbull/overlay/contact-info/

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