Defining your ICP is a long, messy, and often uncomfortable process, one that requires brutal honesty, a willingness to walk away from money, and the discipline to say no more than you say yes.

If you’ve ever said yes to the wrong client, chased a lead that felt wrong from the start, or kept rewriting your website in hopes of attracting someone better, this episode will feel like both a wake-up call and a relief. 

Your ICP isn’t static, and neither is your growth. It’s time to stop chasing approval and start building something that actually fits.

Web-site: https://solidwateragency.com/

LinkedIn: https://www.linkedin.com/company/solid-water-marketing-agency/