Defining your ICP is a long, messy, and often uncomfortable process, one that requires brutal honesty, a willingness to walk away from money, and the discipline to say no more than you say yes.

If you’ve ever said yes to the wrong client, chased a lead that felt wrong from the start, or kept rewriting your website in hopes of attracting someone better, this episode will feel like both a wake-up call and a relief. 

Your ICP isn’t static, and neither is your growth. It’s time to stop chasing approval and start building something that actually fits.

Web-site: https://solidwateragency.com/

LinkedIn: https://www.linkedin.com/company/solid-water-marketing-agency/

In this episode, we unpack the myth that strategy is just a deck of slides or a lofty proposal. Spoiler: it’s not. Real strategy is a decision-making system — a filter, not fluff.

Ever wondered, "What do I actually get from strategy work?" You're not alone. We explore what real strategy is and what you're truly paying for when you hire a strategy service.

Tune in to learn how effective strategy acts as a filter, a compass, and a risk management tool — helping you avoid the costly mistake of executing the wrong idea beautifully. It’s about clarity before motion, focus before action, and thinking deeply on behalf of those you serve.

Web-site: https://solidwateragency.com/

LinkedIn: https://www.linkedin.com/company/solid-water-marketing-agency/

What is the difference between omnichannel and multichannel? 

The goal isn't just to be present everywhere, but to make interactions feel effortless, allowing customers to start their journey in one place and easily continue it in another without friction. 

We're talking real-world examples, from smart budgeting apps to how even a B2B tech company can create a truly seamless customer journey that boosts conversions and builds rock-solid loyalty. We'll explore how this all clicks perfectly with a powerful Growth Marketing strategy.

Web-site: https://solidwateragency.com/

LinkedIn: https://www.linkedin.com/company/solid-water-marketing-agency/

Are you tracking the right metrics for your business? 

While terms like CPC and CTR are familiar, many businesses overlook the fundamental importance of setting up effective measurement systems early on. Tracking key growth metrics isn't optional – it's the foundation of sustainable business growth. 

In this episode, we dive into the core concept that can truly determine the health of your business: the North Star Metric. Nowadays, tracking data isn't just about numbers – it saves money, helps find growth levers, and unlocks channels.

Web-site: https://solidwateragency.com/

LinkedIn: https://www.linkedin.com/company/solid-water-marketing-agency/

There is a shift happening in online reputation management. 

We are moving beyond traditional Search Engine Reputation Management to the era of AI Reputation Management. With the rise of AI search tools and powerful Large Language Models, the old rules of SEO are being completely rewritten. 

In this episode, we discuss how AI models read and integrate information, offering unprecedented control over your digital narrative, what role social media plays and how to build your personal brand in the AI era where you are being cited by the machines.

Web-site: https://solidwateragency.com/

LinkedIn: https://www.linkedin.com/company/solid-water-marketing-agency/

There is a belief among B2B startups, and often their investors, that marketing is irrelevant for non-consumer businesses and that sophisticated technology will inherently be understood and adopted. They prefer to focus heavily on perfecting the technology while massively overlooking marketing. 

However, even the most brilliant technology requires a strategic and well-executed marketing approach to explain its value, reach target customers, and drive adoption at scale.

In this episode of the Solid Growyn podcast we discuss an effective B2B marketing framework that goes beyond simple ads or branding. Since the success of a B2B startup often depends on how effectively the technology is taken to market, not solely its innovation.

Web-site: https://solidwateragency.com/

LinkedIn: https://www.linkedin.com/company/solid-water-marketing-agency/

Marketing remains one of the most persistent — and expensive — blind spots in early-stage startups. From fragmented strategies and misallocated budgets to lack of in-house expertise and unreliable metrics, the pitfalls are consistent. At Solid Water, in partnership with NOTWICS, we surveyed 183 VCs to understand where startup marketing goes wrong. The takeaway is clear: when marketing is treated as a cost center instead of a growth driver, startups stall. To de-risk investments and unlock real scale, growth marketing needs to be embedded from the earliest stages — even during due diligence. In this series, we unpack the marketing challenges that undermine returns — and offer strategic solutions to help VCs turn one of their greatest risks into a powerful lever for success.

Web-site: https://solidwateragency.com/

LinkedIn: https://www.linkedin.com/company/solid-water-marketing-agency/