There is a belief among B2B startups, and often their investors, that marketing is irrelevant for non-consumer businesses and that sophisticated technology will inherently be understood and adopted. They prefer to focus heavily on perfecting the technology while massively overlooking marketing. 

However, even the most brilliant technology requires a strategic and well-executed marketing approach to explain its value, reach target customers, and drive adoption at scale.

In this episode of the Solid Growyn podcast we discuss an effective B2B marketing framework that goes beyond simple ads or branding. Since the success of a B2B startup often depends on how effectively the technology is taken to market, not solely its innovation.

Web-site: https://solidwateragency.com/

LinkedIn: https://www.linkedin.com/company/solid-water-marketing-agency/