Scott Porter met up with the Iron Cowboy, James Lawrence at Tacos CDMX in Lindon, Utah. James doesn't want to be known for being the guy that did 50 Ironman triathlons in 50 days in 50 states, he wants to be known as the guy that helps inspire people to redefine their own impossible. We learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive.  All…over tacos.

Scott Porter met up with the Iron Cowboy, James Lawrence at Tacos CDMX in Lindon, Utah. James doesn't want to be known for being the guy that did 50 Ironman triathlons in 50 days in 50 states, he wants to be known as the guy that helps inspire people to redefine their own impossible. We learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos.

Redefining Impossible with Iron Cowboy James Lawrence

This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. Your host is Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. Join the journey on our website, follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

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Redefining Impossible with Iron Cowboy James Lawrence

Redefining Impossible with Iron Cowboy James Lawrence