This week we step outside cyber to learn how to make sales a profession that sellers can be proud of. Lauren Palmer, VP of North America at Interlink, joins the show!George K and George A talk to Lauren about:<ul> <li>Why she believes sales is a "giving profession"</li> <li>What sales leaders can do to equip their teams for success without relying on high pressure tactics</li> <li>What objectives really matter when measuring sales success</li> <li>Her mission to transform the operation and perception of sales</li></ul>

This week we step outside cyber to learn how to make sales a profession that sellers can be proud of. Lauren Palmer, VP of North America at Interlink, joins the show! George K and George A talk to Lauren about: Why she believes sales is a "giving profession" What sales leaders can do to equip their teams for success without relying on high pressure tactics What objectives really matter when measuring sales success Her mission to transform the operation and perception of sales

Redefining Sales as a "Giving Profession" to be Proud of with Lauren Palmer

Hosted by two guys named George on either side of the divide, this is a cybersecurity podcast that tackles the relationship between vendors and their customers. George Kamide is on the security vendor side, and George Al-Koura is a CISO on the customer side. Vendors gotta sell, and companies need tooling to protect their data. Tune in to hear real conversations from opposing sides of the pitch about cybersecurity marketing, sales, and go to market strategies. We go after these topics and bad practices with bare knuckles, then it’s down to brass tacks to look for solutions. Tune in to hear from guests from either side, including CISOs, SMEs, sales leaders, frontline account managers, and more!

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Hosted by two guys named George on either side of the divide, this is a cybersecurity podcast that tackles the relationship between vendors and their customers. George Kamide is on the security vendor side, and George Al-Koura is a CISO on the customer side. Vendors gotta sell, and companies need tooling to protect their data. Tune in to hear real conversations from opposing sides of the pitch about cybersecurity marketing, sales, and go to market strategies. We go after these topics and bad practices with bare knuckles, then it’s down to brass tacks to look for solutions. Tune in to hear from guests from either side, including CISOs, SMEs, sales leaders, frontline account managers, and more!

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Redefining Sales as a "Giving Profession" to be Proud of with Lauren Palmer

Redefining Sales as a "Giving Profession" to be Proud of with Lauren Palmer

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