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Get ready to embark on a journey from the battlefield to the biotech industry with our esteemed guest Matthew Ray Scott. 

With a resume boasting of roles as an ex-Army officer, medical sales consultant, distributor, agency owner and a driving force in the biotech industry, Matthew is in a unique position to share insights on standing out in a crowded market. Co-developer of Virtual Sales Rx, his mission is to help medical tech companies differentiate themselves from the competition by leveraging the power of personalized video content. 

In our conversation, we delve into the art of video sales, exploring the role of authenticity in building personal connections and trust. Matthew candidly shares his perspective on the often-overlooked buyer's journey, highlighting why it should be the cornerstone of creating personalized videos for prospecting and sales. We also dissect the neuroscience behind personalized video, discussing how this powerful tool can help build trust and connection with buyers.

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