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What do you do when two top physicians both expect your full attention and neither wants to share?

Lisa and Cindy break down one of the toughest, least-talked-about challenges in medical device sales: managing competing KOLs without burning out or losing credibility. This isn’t about time management, it's about leadership under pressure.

In this episode, they share real stories, hard-earned lessons, and the exact mindset elite reps use to stay trusted, respected, and in control without choosing sides. If you’ve ever felt stuck in the middle, this conversation is for you.

Must-Hear Insights and Key Moments

• Fair Is Not Equal – Elite reps don’t divide time evenly; they meet each customer’s actual needs with intention and strategy.
• Leadership Under Pressure – This isn’t a loyalty issue, it's a defining leadership moment in your career.
• Set the Frame Early – Don’t let the loudest customer dictate your priorities; define expectations before conflict arises.
• Credibility Is the Currency – Mishandling competing customers doesn’t just cost business it costs trust.
• Never Be the Backup Plan – Customers remember how you make them feel, especially when you can’t be present.
• Close the Loop Fast – Follow-up, communication, and proactive planning keep competitors from sneaking in.
• CEO of Your Territory – High performers lead their business with clarity, confidence, and ownership.

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You don’t get extra time with skeptical people, you get seconds. Seconds to earn credibility, avoid being dismissed, and change the trajectory of the conversation.

On this second episode of the new year 2026, Lisa and Cindy break down why skepticism isn’t rejection; it's a signal that trust hasn’t been earned yet. From ORs to boardrooms, they unpack the biggest mistakes reps make and why pushing harder actually pushes people away.

This episode delivers real-world strategies to influence without pressure, create space, and win skeptics over with confidence, patience, and emotional intelligence especially when the stakes are high.

Must-Hear Insights and Key Moments

• Skepticism Isn’t Rejection – Doubt doesn’t mean no; it means trust hasn’t been built yet.
• The Fastest Way to Lose a Skeptic – Overexplaining, getting defensive, or trying to “win” the room.
• Acknowledge Experience First – Respect what they already know before offering what you bring.
• Name the Resistance – Calling out skepticism lowers defensiveness and builds safety.
• Ask Ownership-Based Questions – Let them decide what would make it work for them.
• Create Space, Not Pressure – The real secret to influencing high-level decision-makers.
• Be Steady, Not Loud – Confidence shows up as a calm, grounded presence.

Mentioned in the episode:

• The Anatomy of a Powerful, Professional Apology

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Ever wondered if apologizing could actually boost your credibility instead of showing weakness?

In this episode, Lisa and Cindy dive into the art of professional apologies because in medical device sales, how you own a mistake matters more than the mistake itself.

From avoiding overexplaining, ghosting, blame-shifting, or over-apologizing, to delivering a concise, clear, and impactful apology, they break down real-world scenarios you’ll face with surgeons, staff, and patients.

Learn actionable steps to acknowledge mistakes, remove ego, repair trust, and turn slip-ups into opportunities to stand out as a reliable, confident, high performer in 2026.

Must-Hear Insights and Key Moments

• Differentiating Yourself – Learn how to create a personal brand that builds trust, credibility, and sets you apart from every other rep in the room.
• Authenticity Matters – Lisa and Cindy discuss the power of leveraging your true strengths and seeking feedback from those who know you best.
• High Performer Habits – Explore actionable steps like going beyond product knowledge, mastering clinical expertise, and following through to make a lasting impression.
• Consistency When Overwhelmed – Discover the success system and small habits that keep you on track when life gets chaotic.
• Sales Success Planner – How Lisa and Cindy’s 2026 planner helps track goals, maintain accountability, and build momentum every week.
• Closing the Commitment Gap – Why relationship-building alone isn’t enough, and how to lead customers toward decisions using the Challenger Sale approach.
• Teaching vs. Selling – Learn how to guide customers, uncover hidden needs, and position your product as the solution they didn’t know they needed.
• Actionable Takeaways for 2026 – Walk away ready to hit the ground running, work smarter, and elevate your sales performance.

Follow The Girls of Grit™:

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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Feeling stuck, overwhelmed, or invisible in your sales game? You’re not alone.

In this final 2025 episode of The Girls of Grit, Lisa and Cindy tackle the three questions reps stress over the most: How to differentiate yourself, how to stay consistent when overwhelmed, and how to turn interest into commitment.

Packed with real-world advice, actionable strategies, and the tools that helped them hit President’s Club, this episode will set you up to crush 2026. Learn how to build your brand, stay accountable, and lead your customers to say “yes!”

Must-Hear Insights and Key Moments

• Differentiating Yourself – Learn how to create a personal brand that builds trust, credibility, and sets you apart from every other rep in the room.
• Authenticity Matters – Lisa and Cindy discuss the power of leveraging your true strengths and seeking feedback from those who know you best.
• High Performer Habits – Explore actionable steps like going beyond product knowledge, mastering clinical expertise, and following through to make a lasting impression.
• Consistency When Overwhelmed – Discover the success system and small habits that keep you on track when life gets chaotic.
• Sales Success Planner – How Lisa and Cindy’s 2026 planner helps track goals, maintain accountability, and build momentum every week.
• Closing the Commitment Gap – Why relationship-building alone isn’t enough, and how to lead customers toward decisions using the Challenger Sale approach.
• Teaching vs. Selling – Learn how to guide customers, uncover hidden needs, and position your product as the solution they didn’t know they needed.
• Actionable Takeaways for 2026 – Walk away ready to hit the ground running, work smarter, and elevate your sales performance.

Follow The Girls of Grit™:

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We'd Love to Hear Your Stories!

Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Ever step out of a case feeling like you just survived a pressure cooker then forget to celebrate the fact that you crushed it?

In this episode, Lisa and Cindy break down the truth high performers often miss: pressure isn’t punishment. It’s proof you’re trusted. They unpack the mindset shift that turns anxiety into adrenaline, stress into strategy, and responsibility into fuel for career growth.

If you’ve ever felt the weight of expectations, this one reframes it as the privilege it truly is and shows you how to step into pressure instead of shrinking from it.

Must-Hear Insights and Key Moments

• Pressure as Proof – Why the weight you feel isn’t a warning sign it’s evidence someone believes in you and your capabilities.
• Trust Over Tension – Understanding that when a team calls you, not your competitor, that’s a clear sign of trust.
• Proximity to Purpose – Pressure shows you’re not in the stands; you’re on the field, seated at the table, part of the decisions that matter.
• Reframing the Feeling – How to distinguish between anxiety and adrenaline and let it work for you.
• Simplify Under Stress – Why cutting decisions down to what matters “right now” keeps you calm and confident.
• Breathwork for Breakthroughs – Using intentional breathing and awareness to stay collected in high-stakes moments.
• Walking Into the Heat – Why high performers don’t run from pressure they step into it, even when it scares them.
• Celebrate the Weight – Recognizing pressure as a sign you’ve earned your place in the room, with people who trust you deeply.

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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Ever felt the spotlight on you, and your brain just… freezes?

In this episode, Lisa and Cindy break down what happens when a doctor or client looks at you and asks, “What do I do next?”

From the OR to the boardroom, they unpack how split-second decisions can make or break your reputation, your relationships, and even patient outcomes. They share their signature four-step process to focus, prioritize, speak with certainty, and own your choice.

Learn how preparation, mindset, and muscle memory turn pressure into privilege and why every high-stakes moment is a chance to shine.

Must-Hear Insights and Key Moments

• Pressure Hits the Spotlight – How sudden questions in high-stakes moments can freeze even seasoned professionals, and why preparation changes everything.
• The OR Analogy – Lisa compares split-second decisions in sales to life-or-death scenarios in the OR, showing how muscle memory and focus save the day.
• Four-Step Confidence Framework – Focus, prioritize, speak with certainty, and own the decision, the process that turns panic into performance.
• Importance of Preparation – Cindy emphasizes pre-case planning and mastering your product knowledge as the secret to instant confidence.
• Practice Makes Perfect – Applying this method in small, everyday situations trains your brain for high-pressure moments.
• Body Language & Voice Matter – Calm, precise, confident delivery reassures your client and builds trust.
• Debrief & Learn – After the adrenaline fades, reflect on the experience to improve your next performance.
• Pressure Is Privilege – Reframing high-stress situations as opportunities for growth, trust, and career advancement.

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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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What separates top reps from the rest? It’s not just skill, it's how they think.

In this episode, Lisa and Cindy break down why critical thinking is the ultimate competitive edge in medical device sales. They share how this mindset helps you navigate complex decisions, read the room, and deliver value beyond the pitch.

Tune in for real talk, relatable stories, and strategies that sharpen your instincts and elevate your sales game because success isn’t about doing more, it’s about thinking better.

Must-Hear Insights and Key Moments

• Defining Critical Thinking – What it really means in the fast-paced world of medical device sales.
• The “Why” Behind Every Call – How understanding your client’s motivation changes your approach.
• Beyond the Script – When to trust your instincts instead of sticking to the playbook.
• Learning from Losses – How reflection and feedback sharpen decision-making.
• Navigating Gray Areas – Why top performers thrive in uncertainty and complexity.
• The Confidence Connection – How thinking critically builds credibility and trust.
• Mentorship & Mindset – How support networks help you see blind spots and think bigger.
• Action Steps for Reps – Lisa and Cindy’s practical advice to build critical thinking daily.

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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Happy Thanksgiving from the Girls of Grit!

Lisa and Cindy flip the script in this Thanksgiving episode of The Girls Of Grit. They share five things every medical device rep should be grateful for, yes, even the tiny wins that often go unnoticed.

From the people who make your cases possible to the territories that feel like a second home, these moments of gratitude remind us why we love what we do.

Tune in for relatable stories, laughs, and actionable insights that’ll leave you reflecting on your own career and ready to see your work in a new, thankful light.

Must-Hear Insights and Key Moments

• Privilege of Meaningful Work – Lisa and Cindy reflect on the impact medical device reps have on patients’ lives and the privilege of contributing to life-changing outcomes.
• People Who Make the Job Possible – Gratitude for scrub techs, nurses, physicians, and behind-the-scenes heroes who keep operations smooth.
• Territory as a Second Home – How knowing your accounts, favorite stops, and routines can bring comfort and joy.
• Unexpected Growth – The career challenges and setbacks that build mental toughness and personal resilience.
• Sales Wins Big & Small – Why celebrating every victory, from a yes on a case to a new relationship, fuels growth.
• Seeing Differently – Gratitude isn’t just an emotion; it’s a mindset that changes how you experience work chaos.
• Med Reps Running Thanksgiving – Fun hypothetical on organizing Thanksgiving like a medical device case—control, planning, and tiny hacks.
• Community & Support – Appreciation for the Girls of Grit listeners and the partnerships that make growth possible.

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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Ever wonder why some reps crush their goals and then struggle to repeat their success?

In this episode, Lisa and Cindy reveal the secret ingredient that separates high performers from the rest: consistency. They break down how showing up, following through, and building trust with physicians and staff creates momentum that drives long-term results in medical device sales. From handling emergent cases to managing daily touchpoints, they share actionable habits that turn quiet discipline into loud success.

Tune in for practical strategies, real-world examples, and tips to stay steady even when the work feels boring or uncomfortable.

Must-Hear Insights and Key Moments

• Momentum vs Motivation – Learn why motivation only starts the engine, but consistency creates unstoppable momentum.
• Trust Through Consistency – How being reliable, responsive, and professionally predictable builds trust with physicians and staff.
• Hidden Costs of Inconsistency – Forgettable reps lose cases, opportunities, and even financial growth to competitors.
• Daily Habits of High Performers – Show up, touch at least one account, follow up within 24 hours, and reflect on daily actions.
• Weekly Habits to Stand Out – Check in with surgeons, express gratitude to staff, and explore new accounts.
• Small Wins Lead to Big Results – Consistently executing small actions compounds into career-changing outcomes.
• Practical Tools for Consistency – Use planners or digital reminders to track actions, ensuring nothing falls through the cracks.

Follow The Girls of Grit™:

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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Are you ready to be unstuck and unstoppable?

In this episode, Lisa and Cindy expose the hidden illusion that’s quietly stealing your sales success. The one that keeps you “busy” but never bold enough to move forward.

They break down the psychology behind why we delay the very things that could change our careers and how fear often disguises itself as discipline. If you’ve ever avoided that hard call, delayed that big move, or doubted your next step, this one’s for you.

It’s time to see procrastination for what it really is and reclaim your power to act.

Must-Hear Insights and Key Moments

• The Hidden Illusion of “Busy” – Why staying busy often masks deeper fears of failure and rejection.
• Procrastination as Protection – How your brain uses avoidance as a survival mechanism.
• Fear Disguised as Productivity – Recognizing when perfectionism and planning are really fear in disguise.
• The Mindset Shift That Changes Everything – Simple reframes to turn hesitation into momentum.
• Accountability That Builds Confidence – Why having the right circle matters when tackling fear-based behaviors.
• Lisa’s Real-Life Reflection – How she caught herself “researching” instead of doing and what changed.
• Cindy’s Practical Fix – The tool she uses daily to break down big goals into bold, doable steps.
• From Avoidance to Action – How to rewrite your sales story by moving through discomfort with clarity and purpose.

Follow The Girls of Grit™:

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We'd Love to Hear Your Stories!

Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

A Team Dklutr production