In this episode, I speak to Kal, a Brazilian-Lebanese creative based in Barcelona.

A storytelling Swiss Army knife, Lebanese/Brazilian Kalyl is a theatre kid turned copywriter. He founded Words Hurt, a copywriting & branding agency, to help build brand stories that flirt with danger and kick boring in the teeth.

In this episode, Kal shares about his journey from theater to copywriting and the creative influences that shape his business. We also explore childhood creativity, the therapeutic nature of art, and the societal pressures brought on by capitalism (we touch on this A LOT).

We also share our opinions and experiences about how most people are creative, and why it's important to pursue creative hobbies for personal fulfillment, rather than for public consumption or falling into the self-development spiral.

Topics we covered:

[04:33] From Theatre to Copywriting

[14:49] Creativity as a means for Self-Discovery

[23:15] The Importance of Hobbies

[28:33] The Divine Nature of Creativity

[32:52] Taking Inspiration from Unconventional Sources

[49:23] Embracing Your Inner Creative

Find the full transcript for this episode here: https://whimsicella.co.uk/podcast-transcripts/02-redefining-success-and-creativity-beyond-capitalist-expectations-with-kalyl-kadri-transcript

Things mentioned in the Episode:

Complicité (Theatre Company) - https://www.complicite.org/

Motherhood - Shelia Heti (Book)

The Artist’s Way - Julia Cameron (Book)

Where to find Kalyl:

Instagram - https://www.instagram.com/wordshurt.copy

Threads - https://www.threads.net/@wordshurt.copy

Website - https://linktr.ee/wordshurt

Where to find Ella:

Instagram - https://www.instagram.com/whimsicella/

Threads - https://www.threads.net/@whimsicella

Website - https://whimsicella.co.uk

Music by BoDleasons via Pixabay

If we're not yet acquainted - hi! I'm Ella— I'm a copywriter, content marketer (also trying to write my first novel) & creative with over 10 years of experience in blog writing, email marketing, website copy, and content creation.

I help creatives, coaches, small business owners, and companies of one prioritise communicating their story, and set them free from overwhelming marketing.

Learn more about me on my website: https://whimsicella.co.uk/