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Summary

In this conversation, Django discusses the intricacies of the publishing industry, focusing on the challenges authors face in printing, distribution, and marketing. He emphasizes the importance of creating genuine connections with readers and the need for effective marketing strategies that go beyond impulse buying. The discussion also touches on the complexities of navigating the venture capital landscape and the importance of building a sustainable business model that prioritize

Highlights

• Django Degree is the CEO and co-founder of Focus On Words.
• The platform allows authors to sell directly to readers with high royalty rates.
• Entrepreneurship often involves solving deeper problems, not just surface-level issues.
• Django spent eight months researching the book industry before launching his platform.
• Many authors struggle with low royalties and delayed payments.
• Trade-offs are inherent in business decisions and life choices.
• Django aims to create a more equitable platform for authors.  The majority of authors use KDP for distribution.
• Marketing plans can significantly impact book sales.
• Understanding attribution in advertising is essential.
• Different genres require tailored marketing strategies.
• Brand awareness is key for new authors.
• Building a complex business model can be challenging but rewarding.

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