Summary

In this conversation, Brandon and Parker discuss the importance of documentation in their work at Snapmarket. They talk about the benefits of documenting processes, the need for a systematic approach, and the goal of running Snapmarket like a software company. They also explore different documentation tools and the importance of buy-in and engagement from team members.

Keywords

documentation, processes, systems, software company, tools

Takeaways

• Documentation is essential for ensuring consistency, efficiency, and scalability in work processes.
• A systematic approach to documentation allows for incremental improvements and makes it easier to onboard new team members.
• Choosing the right documentation tool is important, and it should align with the needs and preferences of the team.
• Running Snapmarket like a software company involves combining creative and open-ended marketing strategies with structured processes and systems.

Chapters

00:00

Introduction and Setting the Context

03:09

Scalability and Onboarding with Documentation

07:05

Running SnapMarket Like a Software Company

08:30

Choosing the Right Documentation Tool

11:40

Exploring Different Documentation Tools

13:11

Conclusion

Summary

In this conversation, Brandon and Parker discuss their excitement about using the new podcast platform called Riverside. They also talk about their meeting with a designer to discuss the visual representation of their brand. They mention their upcoming catalog of fixed-price products and the seamless experience they aim to provide for their clients. They highlight the importance of offering both fixed pricing and subscription options. They also discuss the need for disciplined documentation and project management in their work.

Keywords

Riverside, podcast platform, designer, visual representation, brand, catalog, fixed-price products, seamless experience, fixed pricing, subscription, disciplined documentation, project management

Takeaways

• The new podcast platform Riverside is highly recommended and offers a great recording experience.
• Working with a designer to create a visual representation of a brand can be a profound experience.
• Snapmarket is soon launching a catalog of fixed-price products to provide a seamless experience for clients.
• Offering both fixed pricing and subscription options caters to the needs of different types of clients.
• Disciplined documentation and project management are crucial for meeting service level agreements and ensuring a smooth workflow.

Sound Bites

• "We have upgraded to the latest and greatest [Riverside.fm]. It's probably one of the best studios, virtual studios on the market, if not the best."
• "It was almost like a worshipful experience seeing somebody gifted by God with creativity and seeing that come to life."
• "We have a roadmap of comprehensive services that we'll offer as fixed pricing, starting with eight to be named."

Chapters

00:00

Introduction and Excitement about Riverside

03:29

Launching a Catalog of Fixed-Price Products

07:13

The Importance of Disciplined Documentation and Project Management

Summary

After a six-month hiatus, Parker and Brandon are back with the podcast. They discuss the challenges they faced in managing their workload and improving their processes. They also reflect on the assumptions they had about client expectations and how they had to adjust their approach. The conversation explores the transition from a productized model to a more traditional agency model, while still incorporating the best practices they learned. They also discuss their plans for the podcast and their experiences working with software platform providers.

Keywords

podcast, workload management, process improvement, client expectations, productized model, traditional agency model, software platform providers

Takeaways

• Managing workload and improving processes are crucial for a successful business.
• Assumptions about client expectations may need to be adjusted based on feedback and experience.
• Transitioning from a productized model to a traditional agency model can incorporate the best practices learned.
• Working closely with software platform providers can lead to innovative solutions and improved workflows.

Sound Bites

• "Work is feeling great, manageable. Our processes have been vastly important."
• "There were a lot of assumptions that I had that turned out to be just not really true."
• "We've taken the best of the productized world and mixed in a lot more traditional agency quality and work."

Chapters

00:00

Managing Workload and Improving Processes

04:22

Transitioning from Productized to Traditional Agency Model

In this episode of the Snapmarket podcast, hosts Brandon Giella and Parker Smith delve into the dynamics of agency-client relationships in terms of deliverables. They emphasize the importance of outlining tangible expectations and cultivating a level of trust through understandable deliverables, showcasing case studies for further clarity.

The hosts also discuss the need for continuous iterative processes focusing on incremental progress rather than overnight transformations, akin to steering a small ship instead of a cruise liner. They refer to their pricing models to explain how this affects the deliverables per week.

Another major topic discussed is "Productize Yourself," a course and community they're part of. They delve into their conversation with fellow member Derek Nelsen, Lead Designer and Founder at Meridian. Nelsen's advice on selling value over time and not overwhelming clients with comprehensive explanations about the process resonated with the hosts.

Lastly, they talk about their experimentation with integrating AI tools into their app and how this might reduce content publishing time drastically.

Key Takeaways:

• Clear deliverables and tangible expectations are key to a successful agency-client relationship.
• Iterative processes focusing on incremental progress are more effective.
• Valuing a product/service should focus more on its value over time and not overwhelm clients with the process.
• It's essential to constantly search for product-market fit by evolving the services as per clients' needs.
• AI integration can prove to be a game-changer in content publishing times.

Mentioned resources:

• "Productize Yourself" Course & Community
• Meridian (Derek Nelsen)

In this episode of the Snapmarket podcast, hosts Brandon Giella and Parker Smith discuss their philosophy of the "shitty first draft," designing websites for clients, maintaining physical health while leading a startup, and iterative processes in their startup lifestyle. 

Key Takeaways:

* The hosts believe in getting a preliminary version or a "shitty first draft" of their work out to clients as it's often easier to critique and refine rather than trying to generate something from scratch. 

* They put a high importance on physical health and incorporating it into their work-life balance, viewing it as an essential part of leading successful startups. 

* They have a client-friendly iterative process for website design which allows their clients a faster and more efficient work process. 

* They also discuss the potential and necessity for adjusting the level of polish on their initial draft work when dealing with agencies as intermediaries for their clients.

* The hosts emphasis on the value of having solid brand guidelines before starting a project to streamline the work process. 

* They discuss the importance of having a robust onboarding process for new clients, ensuring they have all the necessary information before starting a project.

* They are considering implementing a more formal design review process to better align with previous work and meet the standards of larger companies or their agency clients.

Mentioned resources: 

* Figma 

* Loom

* Lenny's Newsletter Podcast

* The book: "It Doesn't Have To Be Crazy At Work" by Jason Fried and David Heinemeier Hansson 

* Linear 

* Snapmarket's app/logs for recording organic conversations with clients.

In this episode, Parker and Brandon discuss their recent updates to the website and app, including a testimonial from a satisfied client. They share their excitement about helping clients align their brand with their internal purpose and how it energizes both parties. They also mention an upcoming episode on vocation and calling

The #BuildInPublic podcast for Snapmarket.co.

The #BuildInPublic podcast for Snapmarket.co.

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The #BuildInPublic podcast for Snapmarket.co.