On this week’s show we visit Riverdale, in the Bronx. My guests will be Rediscovering New York regular guest and the show’s Special Consultant, David Griffin of Landmark Branding, and Betty Campbell-Adams, owner of the Famed Lloyd’s Carrot Cake.Show Notes
Segment 1
To begin the podcast, Jeff introduces guest-regular, David Griffin. David talks about his relationship with NYC, where he grew up, and how he first got interested in NYC architecture, real estate, and restoration. He moves on to talk about the Native Lenape people who were the first to settle in the now Riverdale area, and then relays the name origin of Spuyten Duyvil in the Bronx. Following this, David talks about the first European settlers in this area, how it looked back then, and how estate looks now.
Segment 2
David talks about his company, Landmark Branding, what his work entails, and how people can get in contact with him. Continuing on the topic of Riverdale, David talks about what spurred development in Riverdale to become more suburban. He highlights how aspects of architectural design and city planning wanted to emphasize the commuter’s contact with nature and scenic views. He then shares some iconic historical figures who found refuge in Riverdale, including president JFK, composer Bartok Bela, and singer Ella Fitzgerald. David lists some of the famous schools that can be found in Riverdale and one of the famous parks in all of NYC. To end the podcast, David shares his thoughts on the future of Riverdale and its legacy.
Segment 3
Jeff introduces his next guest, Betty Campbell-Adams, owner of the famed Lloyd’s Carrot Cake which has been a business for 35 years.. To begin, Betty talks about when she first moved to NYC, where she grew up, and her marketing background. She then talks about how her late husband first began Lloyd’s Carrot Cake and where the business is today. Betty reminisces when she first met her husband, how she first began to help manage the business, and some of the challenges she faced when her husband passed away.
Segment 4
Betty begins this segment of the podcast talking about the non-profit organizations she was involved with. She talks about her relationship with Riverdale and how her business fares in this neighborhood. After describing the atmosphere surrounding Riverdale and what she believes makes it unique, Betty also talks about her customers, some of whom are outside of the country. She then speaks in-depth about what it takes to make her famous carrot cakes. Following, Betty shares other thoughts on Riverdale and some advice for someone who wants to open up a business. To end the podcast, Betty talks about the future of Lloyd’s Carrot Cake.