Episode Description:

Type A+ Entrepreneurship seems like a natural fit, but it can be a daunting journey—especially when it comes to marketing, and figuring out the balance between ‘shouting into the void and building an authentic brand. Today, Fractional CMO and marketing strategist Mallory Musante joins Beth to discuss her go-to marketing funnel strategy, the post-burnout road trip that helped her rediscover her passion, the ways that being Type A has fueled her career pursuits and the gut reactions that never betrayed her.

Mallory’s Bio:

Mallory Musante is a fractional CMO and marketing strategist focused on helping small businesses and online service providers build a marketing ecosystem that feels simple, sustainable, and actually drives growth.

During her career, she’s not only worked with hundreds of clients from large corporate brands to fast-growing businesses in their early stages and everyone in-between, but she’s also started seven vastly different businesses herself.
The one thing she’s noticed throughout her career is that the majority of business owners focus a lot on marketing tactics and not as much on the strategies driving those tactics leaving their marketing efforts feeling disjointed, unsustainable, and ultimately, less effective.
Now she’s on a mission to change that by making CMO-level support more accessible for small businesses through strategic, but simplified, marketing plans that will actually make a difference.

For links mentioned in the episode, click here.