The Type A+ Podcast

Episode Description:

This week, DEI Expert, speaker, educator, consultant, and entrepreneur Brandyn Campbell joins Beth for a critical conversation about her decades-long journey in this industry, her personal experiences, and her tips for beginning, continuing, and sustaining your support of diversity, equity and inclusion efforts in your homes, communities and workplaces.

For Type A people, anti-racism work can feel especially daunting. As perfectionists, we can be even more scared to make a ‘mistake.’ Inherently, Type A people tend to be a little leery of the learning process, especially when ‘success’ cannot be achieved on a scale. As a result, many of us hide behind the idea of perfectionism as a reason to be fearful of trying, learning, and truly turning our beliefs into action. We can’t, however, continue to let that fear or discomfort take over—especially if we wish for a more equitable world.

(Beth here): As a Type A perfectionist and maker of many mistakes, I am honored to invite Brandyn Campbell onto the podcast today! This conversation was born of my personal experience in learning anti-racist practices and unlearning many of the concepts that were taught to me thus far.

Brandyn’s Bio:

Brandyn Campbell is a speaker and consultant who helps leaders and organizations build their commitment to diversity, equity, and inclusion through her DEI consulting firm, Brandyn Campbell Communications. She draws from over 20 years of experience working with clients worldwide to provide actionable solutions that center equity and inclusion throughout their systems and cultures. As a speaker and educator, Brandyn speaks passionately about the work of honoring our collective humanity. Organizations that have benefited from Brandyn’s dedication and expertise include the National Football League, Philadelphia Eagles, B. Corp, and Fortune 500 Companies like Dell.

There are times in life where we all feel stuck. Whether we’re solving a problem at work, coming to the aid of a family member in crisis, or taking on a brand new challenge in our business, there are times when it seems like a fix for the issue at hand is so far away.

This week’s guest, Kristine Fisher, takes us through her vast and impressive career, balancing time in both the Private and Public Sectors with her roles as a mom, wife, daughter, adventurer, artist, and community supporter. She shares her advice on finding a support system in every season of your life, and why it’s important to have both mentors and coaches in your network.

Kristine’s Bio:

Kristine M. Fisher is the Senior Client Solutions Manager at Nava - a Public Benefit Corporation, working to make government services simple, effective, and accessible to all.

Kristine has expertise that spans nationally across Federal, State & Local Government, Higher Education, Academic Medical, Health Care, Non-Profits, and Municipalities. Her functional areas of expertise are centered around procurement processes, procedures and compliance, as well as strategic alignment between business and partners. Over the course of 25 years, she has curated deep relationships between government and businesses, bridging gaps and creating success stories.

Kristine is a sought-after public speaker and has spoken at numerous conferences and events, including Women in Cloud New York Curtain Raiser and the Annual Ideagen Empowering Women and Girls summit at the United Nations.

Kristine lives in Northern California at the base of Mount Shasta and, in her free time, enjoys volunteering in her community and outdoor mountain activities such as snowshoeing, Nordic skiing and hiking.

How do you know if your audience is actually learning?

Did you know that less than 7% of online courses purchased are completed, and that a successful coach can expect 30% of their students to actually implement the teachings?

In this episode of The Type A+ Podcast, host Beth Lawrence learns from Parchelle Tashi, Founder & Executive Producer at The Author’s Leverage, about how to utilize existing content to create exciting, dynamic courses that—and here’s the catch—actually lead to learning and integration into daily life.

Parchelle shares the way her background in education and passion for video production merged to create a brand-new path for her and her team at The Author’s Leverage.

Whether you're an author, a coach, a creative entrepreneur, or a professional contemplating your next move, Parchelle’s insights will inspire and empower you to turn your thought leadership into dynamic game-changing content for you and your audience.

Tune in to learn Parchelle’s top tips for creating content that not only converts - but is a catalyst for your audience to actually do the thing you’re teaching.

Parchelle’s Bio:

“I'm Parchelle Tashi, and I call the vibrant city of Las Vegas home. I've been on a wild ride in the education, video media and entrepreneurial world for nearly 2 decades, starting with a fun career as a high school math teacher in Virginia. After 8 years, I quit the profession to start my own business in videography with a mission to somehow teach on my own terms and create learning experiences that really stick. I started out as solo videographer and grew to the role of executive producer in my business, behind the scenes of producing hundreds of videos for various businesses, companies, agencies, conferences and organizations both nationally and internationally; even won an award for it 😎 Thanks to the down time of the pandemic, I was inspired to follow my heart’s pull to amplify the voices of authors, experts, and thought leaders who want to make an impact with their wisdom. Today, in a nutshell, that’s what I get to do: I produce the best teachers in the world, amplifying their message in the world for big impact and big income.”

In this dynamic episode of The Type A+ Podcast, host Beth Lawrence sits down with Kerry Barrett, an Emmy award-winning Broadcast Journalist and Public Speaking coach, to delve into the art (and science) of public speaking.

Kerry shares her secrets to conquering stage fright, navigating career transitions fearlessly, and leveraging your unique journey to navigate through the change. Whether you're an aspiring entrepreneur, a working mother, or a seasoned professional contemplating a pivot, Kerry's insights will inspire and empower you to embrace the spotlight with confidence and finesse. Tune in to discover how to captivate any audience and unleash your inner orator!

Episode Description:

After her corporate position was eliminated during the pandemic, Chelsea Smith started Elevation Comforts. LLC, a catering and culinary experience company based in Philadelphia, PA. Fast forward to four years later, she is balancing a 9-to-5 corporate job, her clients at Elevation Comforts, an inspiring travel schedule and being a mom to a very adventurous four year old son.

On this episode, Chelsea shares her experience with identifying burnout, and coming up with a strategy to mitigate it. She also takes Beth through the making of a perfect travel itinerary, the eye-opening experiences she’s had while traveling the world, and how she finds her inspiration.

For links mentioned in the episode, as well as a transcript, click here.

Chelsea’s Bio:

Chelsea Smith is the current owner and chef of Elevation Comforts LLC. The business began in 2021 starting from selling individual platters and attending vending events, to catering in corporate settings, hospitals, universities, and hosting vending events.

Episode Description:

Type A+ Entrepreneurship seems like a natural fit, but it can be a daunting journey—especially when it comes to marketing, and figuring out the balance between ‘shouting into the void and building an authentic brand. Today, Fractional CMO and marketing strategist Mallory Musante joins Beth to discuss her go-to marketing funnel strategy, the post-burnout road trip that helped her rediscover her passion, the ways that being Type A has fueled her career pursuits and the gut reactions that never betrayed her.

Mallory’s Bio:

Mallory Musante is a fractional CMO and marketing strategist focused on helping small businesses and online service providers build a marketing ecosystem that feels simple, sustainable, and actually drives growth.

During her career, she’s not only worked with hundreds of clients from large corporate brands to fast-growing businesses in their early stages and everyone in-between, but she’s also started seven vastly different businesses herself.
The one thing she’s noticed throughout her career is that the majority of business owners focus a lot on marketing tactics and not as much on the strategies driving those tactics leaving their marketing efforts feeling disjointed, unsustainable, and ultimately, less effective.
Now she’s on a mission to change that by making CMO-level support more accessible for small businesses through strategic, but simplified, marketing plans that will actually make a difference.

For links mentioned in the episode, click here.

On today’s episode, Beth interviews her first and longest-lasting mentor in the hospitality industry, Jim Cohn. Jim is the owner of Mid-Atlantic Events Magazine, a trusted industry expert, kind resource, avid connector, and relationshio builder who has personally introduced countless event professionals to their next opportunity.

Learn about calculating ROI vs ROR, and why the return on your relationships should be the focus of your networking journey.

About Jim Cohn, the man behind Mid-Atlantic Events Magazine:

“In 1987, we transformed our family printing/advertising company, which was geared toward radio station record surveys since 1960 to start a new venture, Mid-Atlantic Events Magazine, which is for those planning meetings, conventions, trade shows, corporate travel, group outings, galas, and special events.

Fast forward to 2023, our perspective is to always be involved and always maintain and continually build relationships. As the Magazine progressed into a total eMagazine in May 2020, that building of relationships is the number one aspect that we will always keep consistent. 

We have also created, produced, and partnered on events with clients and customers and attendees have talked about year after year. 

Events include the Think Tank Talk series, Hospitality Summer Outing and DineArounds, Visit Delco's Taste and Tour of the Countryside and Meet Me in Delco, ILEA Jingle Jam, Chester County CVB's Culinary Challenge along with co-hosting many CVB and resort presentations regionally as well as Familiarization trips to those destinations. 

Jim is a Past President of HSMAI Greater Philadelphia chapter and had previously sat on boards of MPI Philadelphia, NACE, DVSAE, International Special Events Society, MEET National and is currently on the Executive Board of the Elmwood Park Zoo."

You're in for a treat today!

Transcripts and Links Mentioned: Here

The beginning of the year comes with a special kind of overwhelm: From the "New Year, New You!" rhetoric featured in the media to the pressure to set big goals, we most often lose the relationship with ourselves first.

In this episode, Kimberly Sauceda shares her strategies for creating high-performing, happy teams; writing that bestseller you've been creating an outline for; having tough conversations and building lasting relationships, brick by brick.

Kimberly Sauceda's Bio: With over 20 years of leading at top-tier companies including Apple iPhone launches, Kimberly now partners with organizations, teams, and leaders to reach their full potential and move  from overwhelmed to unstoppable.

Kimberly has built high-performing, collaborative teams that drove 2x market growth. Her proven track record of success includes the introduction of game-changing products and the creation of the first-ever iPhone refurb program. She knows how to galvanize teams for engagement, retention, and innovation.

Now, a strategic partner to organizations, she supports them to build healthy, high-performing teams and talent, and is a sought-after thought partner for HR leaders and executives in Fortune 500 companies. Her bestselling book, Meet Me on the Bridge, has been called the guidebook for how to manage. She outlines the 9 bricks for creating strong relationships at work for both employees and managers. 

Her speaking engagements also include: Geico's Leadership Summit (Keynote), Starbucks, Twitter, Colgate Palmolive, Roku, Bosch, and multiple times at Watermark.

Credentials include: Professional Certified Coach (PCC) through International Coaching Federation, Certified Professional Co-Active Coach (CPCC), Certified Executive Coach, Certified Leadership Coach, and Certified Positive Intelligence Coach.

Transcript, click here: https://bethlawrence.co/event-planner-blog/the-type-a-podcast-season-3-episode-1-from-overwhelm-to-unstoppable-with-kimberly-sauceda