About Shari Ross: Shari Ross is a senior living consultant, author, and aging and caregiving resource expert who has spent over a decade guiding families through the emotional and logistical complexities of elder care. A former corporate travel director and marketing executive, she brings both professional insight from senior living communities and a personal connection to dementia care through her own family experience. Shari is the author of Senior Living Made S.I.M.P.L.E.: A Real World Guide for Navigating Senior Care for Your Loved One, a practical and compassionate roadmap designed to replace confusion with clarity. Known for her warm, no-nonsense approach, she empowers caregivers with tools, checklists, and humor to navigate one of life’s toughest transitions.

In this episode, Brian and Shari Ross discuss: 

• Navigating the emotional and logistical challenges of transitioning a loved one into senior living
• Understanding modern assisted living and memory care options
• Managing family dynamics and communication during caregiving decisions
• Using education and guided planning to reduce chaos and confusion in senior care transitions

Key Takeaways:

• Establishing a strong foundation of emotional, professional, and logistical support early in the senior care journey prevents exhaustion and confusion when urgent decisions arise.
• Following the SIMPLE framework—which emphasizes Support, Information, Mindset, Planning, Logistics, and Execution—gives families a structured roadmap that turns panic and guilt into confidence and organized action.
• The most effective way to approach resistant parents is through empathy and gradual, question-based conversations that allow them to feel respected, independent, and part of the decision-making process.
• Advances in senior living now allow residents to age in place with increasing levels of care—often including 24/7 nursing, therapy, and hospice—reducing the need for multiple disruptive moves. 

"The journey doesn’t end just when they get to the community. There’s a lot, and it takes time for your loved one to settle in. And there are a lot of bumps along the way." — Shari Ross

Connect with Shari Ross: 

Website: https://seniorlivingmadesimple.com/

Book: Senior Living Made S.I.M.P.L.E.: https://www.amazon.com/Senior-Living-Made-S-I-M-P-L-Real-World/dp/B0FFQ8J5LB

LinkedIn: https://www.linkedin.com/in/shari-jill-ross1975/

Host contact information: 

• Email: [email protected]



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