In this episode, I'm sharing a few simple ways to reduce unsubscribes and make your newsletter feel like a place your subscribers want to be. We'll talk about list segmentation (and why it matters), how A/B testing can help you stop guessing and start connecting, and what it means to deliver on your brand promise. If you're tired of seeing folks quietly slip off your list, this one's for you.

Yes, I said, reduce, not prevent, because you cannot and should not prevent unsubscribers, and in this episode, you'll learn why.

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