The SoVerve Lounge: A Marketing Podcast

In this episode, I'm sharing a few simple ways to reduce unsubscribes and make your newsletter feel like a place your subscribers want to be. We'll talk about list segmentation (and why it matters), how A/B testing can help you stop guessing and start connecting, and what it means to deliver on your brand promise. If you're tired of seeing folks quietly slip off your list, this one's for you.

Yes, I said, reduce, not prevent, because you cannot and should not prevent unsubscribers, and in this episode, you'll learn why.

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠⁠Spotify⁠⁠ or a review on ⁠⁠Apple Podcasts⁠⁠.

📌 Important Links:

-- ⁠Visit the SoVerve website⁠ to learn more about my email marketing services

-- Subscribe to ⁠⁠The SoVerve Way Newsletter⁠⁠⁠, a monthly email newsletter for small biz owners.

-- Read ⁠⁠The SoVerve Annex⁠⁠⁠, a blog for expanded articles on topics covered on the show.

-- ⁠⁠Learn more about the podcast⁠⁠⁠ and visit the rest of the show archives⁠.

-- For marketing and business tools and resources, visit our ⁠⁠Preferred Vendors⁠⁠⁠ page.

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

It was a treat to interview my darling friend and colleague, Christina Olivarez, who has created such a massive following using the power of public speaking and community engagement. In today's episode, Christina shares the valleys and the mountains of entrepreneurship with our SVL community, what Hustle & Socialize is all about, and much more!

✨ Follow Our Guest: Christina Olivarez

Christina's Website // Christina's LinkedIn

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

📌 Important Links:

-- Visit the SoVerve website to learn more about my email marketing services

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, a monthly email newsletter for small biz owners.

-- Read ⁠The SoVerve Annex⁠⁠, a blog for expanded articles on topics covered on the show.

-- ⁠Learn more about the podcast⁠⁠ and visit the rest of the show archives⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

Looking for actionable alternatives to marketing your business on social media? In this episode, I share some of those alternatives and why many are far superior to social media.

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let’s Get Social:

⁠⁠Website⁠⁠ // ⁠LinkedIn⁠⁠ // Bluesky

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

Omnichannel versus integrated marketing? Which is better for email marketing in 2025 and moving forward, and why?

In this episode, I share the differences between an omnichannel marketing strategy and an integrated marketing strategy, plus one is above the other for email marketing.

Head over to our blog, The SoVerve Annex, to read an in-depth article I wrote on omnichannel marketing and why it's far superior to integrated marketing for small businesses. Follow this link: https://bit.ly/sv-omnichannelmarketing

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let’s Get Social:

⁠⁠Website⁠⁠ // ⁠LinkedIn⁠⁠ // Bluesky

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

Have you ever been tempted by the promise of effortless marketing success? Have you ever heard of the term Done For You Service that "magically" attracts customers while you focus on other aspects of your business? In this episode, I'm sharing my two cents on DFY services and why I think the term is detrimental to the marketing industry.

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let's Get Social:

⁠⁠Website⁠⁠ // ⁠LinkedIn⁠⁠ // Bluesky

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

Let's discuss the importance of creating a customer journey map and how it directly impacts email marketing success within an omnichannel strategy.

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let’s Get Social:

⁠⁠Website⁠⁠ // BlueSky⁠⁠ // ⁠LinkedIn⁠⁠

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

In today's episode, I share why leaving Meta platforms (WhatsApp, Facebook, Instagram, Messenger, and Threads) may not be an option for many small business owners.

Necessity marketing is real, and after a tough 2024 for many small business owners, leaving established communities may not be the best option.

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

-- California Fires Resources: Support Those Affected

-- Articles Related to Meta: 1, 2, 3

-- Crafting a Social Media Policy: Coaches & Company

-- Working with a YouTube Strategist: Jamar Diggs

-- Working with an SEO Strategist: Brittany Herzberg

-- Working with a Podcast Strategist: Heidy De La Cruz

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let’s Get Social:

⁠⁠Website⁠⁠ // ⁠LinkedIn⁠⁠ // Bluesky

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

Do you remember where you last heard the word SEO? I don't; that's how long I've been in marketing. That is not the case for Brittany Herzberg, though. While she hasn't been in the industry for long, she has quickly become a go-to resource and expert for anyone looking to transform their visibility and become besties with search engines. Grab a cup of coffee because we're talking about all things SEO!

✨ Follow Our Guest: Brittany Herzberg

Brittany's Website // Brittany on Threads

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let's Get Social:

⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

Like most engines, proper maintenance and tune-ups are a must. Your email marketing is no different. As the engine that places your content directly in front of your ideal client or customer, taking proper care of your email list is part of the monthly, quarterly, and annual tasks list.

In this episode, I'm sharing with you three "bucket areas" or segments you need to focus on to tune up your email marketing, plus a bonus segment to give it shine! Enjoy.

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let’s Get Social:

⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

Want to stand out in business but don't know how? This episode is for you! Casey Renae, designer and entrepreneur, joins me in the lounge to discuss her journey from formal education to successful agency owner. Learn how she embraced her personality to connect with clients, the importance of showing up authentically, and how to define your unique design style.

✨ Follow Our Guest: Casey Renae

Casey's Website // Casey on Instagram

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let’s Get Social:

⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].