Sign up to save your podcasts
Or
Share Reed Nyffeler - Lead Exponentially: Lessons in Leadership and Purpose
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Reed Nyffeler - Lead Exponentially: Lessons in Leadership and Purpose
SEASON: 6 EPISODE: 13
Episode Overview:
Welcome back to Becoming Preferred, the podcast for entrepreneurs and professionals who are tired of being an option and are ready to become the preferred provider in the markets they serve.
Our guest today is a man who doesn't just build businesses; he builds ecosystems of opportunity. Reed Nyffeler is the Co-Founder and CEO of Signal, a global security powerhouse that he scaled from a local startup into a massive franchise network spanning hundreds of locations.
But Reed isn't your typical 'grind-until-you-break' CEO. He is a lifelong entrepreneur who believes that a business should serve your life—not consume it. Through his books Lead Exponentially and Transform Through Purpose, he teaches leaders how to step out of the daily whirlwind and into a role of true stewardship.
Today, we’re going to deconstruct how he professionalized a fragmented industry, why he’s obsessed with lowering the barrier of entry for the next generation of leaders, and how you can stop being a 'superhero' in your business so you can finally start being a leader. Join me for my conversation with Reed Nyffeler.
Guest Bio:
Reed Nyffeler is a lifelong entrepreneur with a passion for developing the next generation of leaders, finding solutions, and implementing growth strategies. Reed is the CEO and founder of Signal, a fast-growing, industry-leading security services franchisor with a mission to provide peace of mind to pursue passion in life. Reed also founded Filtergo, a national HVAC filter replacement service designed to simplify air care for businesses and Framebrand, a franchise development company that helps franchise brands scale more effectively. He is the author of Transform through Purpose: Your Path to Living an Authentic and Intentional Life.
Grounded in faith, Reed has learned to identify his priorities and live with purpose in every area of his life. He carefully balances his professional aspirations with time spent enjoying and connecting with his happy, thriving family of six.
Resource Links:
- Website: https://reednyffeler.com/
- Website: https://www.teamsignal.com/
- Product Link: https://reednyffeler.com/#book
Insight Gold Timestamps:
02:10 Always trying to find a better way to solve a problem
03:08 I'm going to find a solution and live with the positive and negative consequences
05:33 Whoever you are blaming owns your decision
06:42 I think if you blame somebody else, you disempower yourself
07:11 That ties back to my book Lead Exponentially actually
09:17 If you don't bring the energy to the business, it will either take energy from you or it won't require any energy
11:48 You talk about the six month test
14:41 Once you're an entrepreneur and you figure out your business, you figure out a way to communicate the vision so it's not lost
15:33 30 minute blocks are an appropriate cadence
19:00 Everything starts with the mindset
21:23 It was designed not working around the problems, but designing the experience around the technology
22:21 In the era of artificial intelligence, authenticity is the currency
25:08 What's the thing that only I can do in this business?
27:13 Everything we fill our time with, it's at the expense of something else, so make sure it's worth that expense
30:48 The purpose is consistent, the application is what changes
33:25 Let's talk about generational impact over revenue
37:19 Baby boomers, they wanted the most amount of income for their time
43:25 What needs to change here, and how can I use technology to do that disruption?
43:30 The book is called Lead Exponentially, Your Path to Developing Authentic and Intentional Leaders
43:56 You have the ability to define your future
Connect Socially:
LinkedIn: https://www.linkedin.com/in/reednyffeler/
LinkedIn Business: http://linkedin.com/company/teamsignal/
Facebook: https://www.facebook.com/TeamSignalFG/
Instagram: https://www.instagram.com/TeamSignalFG/
Podcast: https://open.spotify.com/show/3Vxli8ajETu4LBAezHDwms
Email: [email protected]
Sponsors:
Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIx
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
View all episodes
By Michael VickersSEASON: 6 EPISODE: 13
Episode Overview:
Welcome back to Becoming Preferred, the podcast for entrepreneurs and professionals who are tired of being an option and are ready to become the preferred provider in the markets they serve.
Our guest today is a man who doesn't just build businesses; he builds ecosystems of opportunity. Reed Nyffeler is the Co-Founder and CEO of Signal, a global security powerhouse that he scaled from a local startup into a massive franchise network spanning hundreds of locations.
But Reed isn't your typical 'grind-until-you-break' CEO. He is a lifelong entrepreneur who believes that a business should serve your life—not consume it. Through his books Lead Exponentially and Transform Through Purpose, he teaches leaders how to step out of the daily whirlwind and into a role of true stewardship.
Today, we’re going to deconstruct how he professionalized a fragmented industry, why he’s obsessed with lowering the barrier of entry for the next generation of leaders, and how you can stop being a 'superhero' in your business so you can finally start being a leader. Join me for my conversation with Reed Nyffeler.
Guest Bio:
Reed Nyffeler is a lifelong entrepreneur with a passion for developing the next generation of leaders, finding solutions, and implementing growth strategies. Reed is the CEO and founder of Signal, a fast-growing, industry-leading security services franchisor with a mission to provide peace of mind to pursue passion in life. Reed also founded Filtergo, a national HVAC filter replacement service designed to simplify air care for businesses and Framebrand, a franchise development company that helps franchise brands scale more effectively. He is the author of Transform through Purpose: Your Path to Living an Authentic and Intentional Life.
Grounded in faith, Reed has learned to identify his priorities and live with purpose in every area of his life. He carefully balances his professional aspirations with time spent enjoying and connecting with his happy, thriving family of six.
Resource Links:
- Website: https://reednyffeler.com/
- Website: https://www.teamsignal.com/
- Product Link: https://reednyffeler.com/#book
Insight Gold Timestamps:
02:10 Always trying to find a better way to solve a problem
03:08 I'm going to find a solution and live with the positive and negative consequences
05:33 Whoever you are blaming owns your decision
06:42 I think if you blame somebody else, you disempower yourself
07:11 That ties back to my book Lead Exponentially actually
09:17 If you don't bring the energy to the business, it will either take energy from you or it won't require any energy
11:48 You talk about the six month test
14:41 Once you're an entrepreneur and you figure out your business, you figure out a way to communicate the vision so it's not lost
15:33 30 minute blocks are an appropriate cadence
19:00 Everything starts with the mindset
21:23 It was designed not working around the problems, but designing the experience around the technology
22:21 In the era of artificial intelligence, authenticity is the currency
25:08 What's the thing that only I can do in this business?
27:13 Everything we fill our time with, it's at the expense of something else, so make sure it's worth that expense
30:48 The purpose is consistent, the application is what changes
33:25 Let's talk about generational impact over revenue
37:19 Baby boomers, they wanted the most amount of income for their time
43:25 What needs to change here, and how can I use technology to do that disruption?
43:30 The book is called Lead Exponentially, Your Path to Developing Authentic and Intentional Leaders
43:56 You have the ability to define your future
Connect Socially:
LinkedIn: https://www.linkedin.com/in/reednyffeler/
LinkedIn Business: http://linkedin.com/company/teamsignal/
Facebook: https://www.facebook.com/TeamSignalFG/
Instagram: https://www.instagram.com/TeamSignalFG/
Podcast: https://open.spotify.com/show/3Vxli8ajETu4LBAezHDwms
Email: [email protected]
Sponsors:
Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIx
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/