Reel It In

Experienced PR & Marketing Leader and Senior Director of PR, Social, and Influencer at Shutterfly Joshua Carter stops by to discuss the evolution of the influencer marketing industry throughout the course of the years and the best practices to create winning creatives with their help for DTC and e-commerce brands.

If you'd like to connect with Joshua, don't hesitate to reach out to him through his socials:

Website: https://www.shutterfly.com/

Twitter: https://twitter.com/carterjoshuar

LinkedIn: https://www.linkedin.com/in/joshua-carter-b37bb327

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Co-Founder of ACCELERATED, Carl Weische stops by to discuss AI-Based CRO & Multi-Funnel-Testing.

He and his team are currently working with over 26+ D2C-Brands solely focussed on improving their Ad Performance and Scaling Profits through AI-Based CRO & Multi-Funnel-Testing.

In the past, they've worked with & consulted over 150+ 7-, 8- and 9-Figure D2C-Brands and found that the most successful ones have the same commonalities. Tune in and check out the podcast to find out what those are.

If you'd like to connect with Carl, don't hesitate to reach out to him through his socials:

Website: https://www.acceleratedagency.com/

Twitter: https://twitter.com/CarlWeische

LinkedIn: https://www.linkedin.com/in/carl-weische-2488a5198/

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Creative Strategist and Performance Creative Consultant, Sarah Levinger, stops by to discuss how to create effective paid media campaigns that are psychologically built to increase conversions and reduce acquisition costs.

At the age of 22, Sarah successfully built and managed her own marketing agency, where she developed social media and marketing strategies for local small businesses, multi-level startups, and community associations.

As her company grew, she began to see a large disconnect between the brands she was working with and the customers they served. Her search for a better way to communicate led her to a 10-year study of the human mind, consumer psychology, economics, and behavior science.

She now uses what she's learned over the past 10 years to help her clients break through their communication barriers with their customers, and increase their advertising ROI.

If you'd like to connect with Sarah, don't hesitate to reach out to her through her socials:

Website: https://www.hgperformancecreative.com/

Twitter: https://twitter.com/SarahLevinger

LinkedIn: https://www.linkedin.com/in/sarahlevinger

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Co-founder & CEO of TYME Jacynda Smith stops by to discuss the development of the beauty industry and how D2C and eCommerce brands must adapt to see themselves succeed.

TYME is an e-commerce company within the beauty industry that specializes in taking products direct to the consumer with a personal touch. Their flagship product, the TYME Iron, an all-in-one hair curling and straightening iron, catapulted the company into becoming a fast-paced and innovative startup making waves in women's high-end beauty products.

If you'd like to connect with Jacynda, don't hesitate to reach out to her through her socials:

Website: https://www.tymestyle.com/

Instagram: https://www.instagram.com/jacyndasmith/

LinkedIn: https://www.linkedin.com/in/jacynda-smith-1ba921163

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Rachel Cantor, Brand and Content Lead at Tydo, stops by to discuss content creation & strategy for eCommerce brands, Tydo's role within the D2C space, and how B2B brands can create more engaging content for their socials.

Tydo is a business intelligence platform for eCommerce brands, retailers, and agencies that aggregates your data into simple, actionable reports.

Follow Rachel on Twitter: https://twitter.com/rachelcantor_

Visit and learn more about Tydo: https://www.tydo.com/

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Danavir Sarria, eCommerce email expert and founder of SupplyDrop, stops by to discuss how to write powerful email campaigns that actually convert for D2C brands.

Danavir is a growth consultant with 11 years of digital marketing experience. He specializes in helping 7 and 8-figure eCommerce brands grow with performance marketing through his agency, SupplyDrop. They do this by turning email into their most profitable marketing channel.

Clients that they've helped in the past include Kettle & Fire, Fangoria, and Lensabl

Twitter: https://twitter.com/danavirsarria

SupplyDrop Media: https://www.supplydropmedia.com/

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Rabah Rahil, Chief Marketing Officer at Triple Whale, stops by to discuss marketing in D2C post-death-of-cookie era. He's a Facebook/Instagram Ads Junky with an incredible background and experience in ad tech and marketing.

Triple Whale aims to be the Operating System for eCommerce, centralizing all the metrics from all the tools you use, and providing you with a clear vision of how to grow your business.

Twitter: https://twitter.com/rabahrahil

Triple Whale: https://www.triplewhale.com/

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Kristen LaFrance, Director of Community at Repeat, stops by to discuss _. She’s on a mission to bring humanity back into eCommerce and help D2C brands grow. Many describe her as the "Mayor of DTC Twitter".

Kristen has worked with hundreds of top companies (including ButcherBox, Box of Style, Four Sigmatic, and LOLA) to improve MRR and build deeper connections with their customers. 

Before joining Repeat, she served as Head of Resilient Retail at Shopify and Director of Growth & Community at Churn Buster.

Repeat: https://www.getrepeat.io/

Twitter: https://twitter.com/kdlafrance

DTC Fam Media: https://dtcfam.ck.page/

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The Reel it In Podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Founder of Ventursom, Matt Lady stops by to discuss how DTC/eCom brands can go about adding growth initiatives that actually work. He's a freelancer with +5 years of service-based business experience between two different marketing agencies, working for himself, & moderating private paid communities. 

His everyday focus is split between helping eCommerce brands acquire customers through Facebook Ads and email, giving personalized coaching on how to launch freelance businesses through Ventursom, and finally, hosting the eCommerce Uncovered Podcast, where he has casual conversations with experts, enthusiasts, and operators in the eCommerce and DTC space to learn more about customer acquisition, financial management, product launches, customer retention, hiring, and more.

If you'd like to connect with Matt, don't hesitate to reach out to him through his socials:

LinkedIn: https://www.linkedin.com/in/mattlady/

Twitter: https://twitter.com/mattlady

Listen to the eCommerce Uncovered Podcast: https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372

Website: https://www.ventursom.com/

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Founder of The Social Savannah, Savannah Sanchez, stops by to discuss the winning formula for creating successful TikTok ad campaigns. She's a paid social expert with a proven track record of helping DTC brands profitably acquire customers through campaign management + ad creative production. 

With over five years of experience working as a media buyer and ad creative strategist, she's become an industry leader in executing profitable paid social strategies, speaking at multiple international conferences, and sharing her insights via Twitter and Facebook groups.

If you'd like to connect with Savannah, don't hesitate to reach out to her through her socials:

Website: www.thesocialsavannah.com

Twitter: www.twitter.com/social_savannah

Facebook Group: https://www.facebook.com/groups/adcreativesonly

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan